LAS VEGAS - Les Moonves is optimistic that the TV mass scale platform can work well with the new one-to-one marketing efforts of the … Read the whole story
Masked gunmen believed to be Islamist terrorists killed at least 12 people at the Paris offices of the French satirical magazine Charlie Hebdo, the … Read the whole story
Working with agency Anomaly, one ad will build upon last year's "Puppy Love" spot to further illustrate how dogs are truly man's best friend. … Read the whole story
LAS VEGAS -- While walking the CES floor here Tuesday, we stopped by the Whirlpool booth to chat with Zuckerberg Media CEO Randi Zuckerberg, … Read the whole story
The Publicis Groupe agency is instituting a new operating model that groups markets by cluster, not by region, which the agency believes better reflects … Read the whole story
CBS Radio and CBS Local Digital Media unveiled one of the biggest podcast initiatives yet with the launch of Play.it, a network aggregating over … Read the whole story
Longtime ESPN researcher Glenn Enoch has been named senior vice president-audience insights at Nielsen, succeeding Pat McDonough, who retired in December. Read the whole story
The next issue is the extent to which Mercedes' departure from New Jersey will encourage BMW, Jaguar Land Rover, and Subaru to use a … Read the whole story
There are emerging developments in digital marketing that could lead to some interesting opportunities for marketers, media companies and technology developers this year. The … Read the whole story
The number of media-marketing-technology deals remained much the same in 2014 versus the year before, but total deal volume nearly doubled, due to major … Read the whole story
Microsoft announced that new cross-platform advertising on its recently launched MSN Apps for iOS, Android and Amazon devices. Advertising became available Wednesday for purchase … Read the whole story
New research suggests that traditional local media does drive substantially higher digital sales revenues -- four times as much -- when they have dedicated … Read the whole story
Returns have become a major financial thorn in the side of retailers trying to streamline ecommerce services, costing millions -- but gift-giving isn't a … Read the whole story
What a difference a year can make in the world of CES and at least one connected car. At last year's CES opening eve, … Read the whole story
Advertisers that have taken to data-driven marketing are nearly three times more likely to see revenues increase as a direct result, compared to those … Read the whole story
Yieldbot, an ad server that relies on consumer intent to deliver ads, claims to have surpassed one billion monthly user sessions across its platform, … Read the whole story
As a new entertainment year starts up, one thing is sure: Consumers will continue to be price-sensitive -- even when they might be living … Read the whole story