by Wayne Friedman
PASADENA, CALIF. -- Pushing forward efforts to include as much nontraditional TV viewership as possible, NBC says it will now release daily digital video … Read the whole story
by Steve McClellan
The review comes shortly after a creative agency review where Cheil ad shop McKinney prevailed, replacing Silver + Partners, which did not defend. There … Read the whole story
by Wayne Friedman
One of the major TV broadcast networks moves this past fall will be repeated next year -- the NFL and CBS will air more … Read the whole story
by Laurie Sullivan
Microsoft Bing predicts there is a 51.5% chance the Patriots will take the Seattle Seahawks on Feb. 1. Now the search engine will get … Read the whole story
by Wayne Friedman
Although NBC still leads the broadcast prime-time season in key viewing metrics, some key areas need to be addressed -- particularly Thursday night. Long … Read the whole story
by Larissa Faw
Sarah Kramer is promoted to chief operating officer. Melissa Shapiro, formerly EVP, group director, investment, is promoted to president, investment. She replaces Christine Merrifield, … Read the whole story
by Laurie Sullivan
In a letter to Yahoo employees, CEO Marissa Mayer named Prashant Fuloria to oversee all ad products for the company, and combine offerings from … Read the whole story
by Wayne Friedman
New forms of user-generated video content will push the overall online video marketplace to sharply higher revenues. Scottsdale, Ariz.-based ABI Research says total revenue … Read the whole story
COMMENTARY
by Bob Garfield, Featured Columnist
Sure, advertising has always been thematically dishonest, I suppose. It depicts a world of smiling people, made grinningly content by consumer goods -- which … Read the whole story
by Maya Abulashvili
In the current environment, as marketers increasingly throw their best efforts into digital techniques, fearing they will otherwise become obsolete, it is easy to … Read the whole story
COMMENTARY
by
I wasn't expecting this big, emotional, Super-Bowl-type spot promoting the Golden Arches to pop up during the Golden Globes. But there it was: the … Read the whole story
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by Wendy Davis
Breaking ranks with other Internet service providers, Sprint told the Federal Communications Commission on Friday that reclassifying broadband as a utility won't lead companies … Read the whole story
by Tanya Gazdik
The Los Angeles City Council will vote Tuesday on an ordinance that will ban alcohol ads on city-owned and -controlled property. Former Massachusetts First … Read the whole story
by Erik Sass
Arguably the world's most respected news organization, BBC News is hurrying to keep pace with changing media consumption habits with a major overhaul of … Read the whole story
by Erik Sass
Marijuana is in the air -- or rather, airwaves. This week, The National Marijuana News, a new talk-radio program devoted to all things marijuana-related, … Read the whole story
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by Sean Hargrave
Interactive Media Holdings, owner of Myspace, is to rebrand as Viant as it launches a new digital ad product, Viant Advertising Cloud. Viant Advertising … Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
Ad company Turn said today that it will suspend its controversial practice of re-creating cookies that users have deleted, pending further review. "We have … Read the whole story