by Wendy Davis
Republican lawmakers in the House and Senate have unveiled legislation that would require broadband providers to follow some Net neutrality principles, but would also … Read the whole story
by Steve McClellan
The Tokyo-based ad holding company is looking for 300 employees to sign up for an "early retirement incentive program." The program is being offered … Read the whole story
by Gavin O'Malley
While Pinterest's ad strategy is taking shape, analysts remain on the fence about the pin-based social network, and its near-term marketing potential. "Many marketers … Read the whole story
by Erik Sass
There is more evidence that alcohol advertising on television does indeed contribute to underage drinking and binge drinking, with the publication of a new … Read the whole story
COMMENTARY
by Katie Meier
This is the year when everyone is going to double down on data, and most of them are going to have less of an … Read the whole story
by Wayne Friedman
A new local TV-based digital network -- LAFF, from Katz Broadcasting -- will launch as a 24-hour all-comedy programming channel. The new network, which … Read the whole story
by Wayne Friedman
Although down versus a year ago, the NFL Championships games on Sunday were again among the top three best-rated TV shows of the year. … Read the whole story
by Karl Greenberg
Food ads represented 8 of the 10 top ads among African-Americans, 9 of 10 top ads among Hispanics, but only 3 of the 10 … Read the whole story
by Laurie Sullivan
A Del Monte Foods content marketing campaign that ran through the Thanksgiving holiday put green bean casseroles on more tables, and achieved consumer interaction … Read the whole story
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by Wayne Friedman
In the story, "NBC To Release Daily Digital Video Estimates Of TV Shows" (Media Daily News, January 17), a quote was misidentified. It should … Read the whole story
by Sarah Mahoney
"It isn't as simple as we thought," Prof. Derek D. Rucker, who led the research, tells "Marketing Daily." The study is the first to … Read the whole story
by Sarah Mahoney
To celebrate Rev. Martin Luther King Jr. Day, the National Basketball Association is using the famous "I Have a Dream" speech, along with black-and-white … Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
It will begin producing or acquire up to a dozen films this year,and market them to theaters with the idea they will show up … Read the whole story
COMMENTARY
by Maarten Albarda, Featured Contributor
One of the weird dichotomies in today's media world is that marketers spend a lot of time on the category whose actual impact on … Read the whole story