by Laurie Sullivan
The rise of programmatic advertising has created additional pressure on marketers to make audience data actionable, per a white paper that illustrates the daunting … Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
Not so long ago, you would routinely hear predictions that social media was the customer service channel of the future -- but if that … Read the whole story
by Laurie Sullivan
Dependency on cloud computing, outsourcing requirements and interconnected devices will eventually force the advertising industry to follow comprehensive security controls and practices to reduce … Read the whole story
COMMENTARY
by Sherrill Mane, Op-Ed Contributor
On Dec. 16, 2014, IAB released "State of Viewability Transactions 2015,"a position paper that put forth seven principles for viewability transactions in 2015. Since … Read the whole story
by Steve McClellan
Audience Measurement firm Kantar will integrate retail purchase data and information into its portfolio of measurement services. Similarly, Kantar Shopcom will integrate Rentrak's TV … Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
And this is why humanity can't have nice things: As soon as some clever person invents something really useful -- say, a device that … Read the whole story
by Wayne Friedman
NBCUniversal will look to promote its TV Everywhere efforts with an 11-hour free trial around its Super Bowl XLIX content. Without logging in, consumers … Read the whole story
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by Gavin O'Malley
The latest News Feed tweak is intended to reduce the spread of posts that people have reported as "hoaxes." It adds an annotation to … Read the whole story
by Wayne Friedman
Key over-the-air TV real estate has received heightened attention over the past few days. On the heels of Monday's announcement of a local TV … Read the whole story
by Gavin O'Malley
As part of its emerging market strategy, Twitter has agreed to buy Bangalore-based mobile start-up ZipDial. Specializing in what is commonly referred to as … Read the whole story
by Sarah Mahoney
"This has been building for some time, and it's because marketers are finally understanding that it's not so much what mom does or what … Read the whole story
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by Erik Sass
One of the best-known, if not exactly venerable, traditions of British tabloid journalism is coming to an end, with The Sun's announcement that it … Read the whole story
by Karlene Lukovitz
The new campaign is the latest example of major brands' focus on conveying that they're listening and responding to the so-called "voice of the … Read the whole story
by Wendy Davis
Google recently agreed to refund at least $19 million in order to settle "family fraud" charges that it unfairly billed parents for their children's … Read the whole story
by Erik Sass
Some magazines seem to be immune to the overall downward trend in print circulation and advertising, and that's especially true for titles with origins … Read the whole story
by Fern Siegel
Premiere Networks named Scott Shapiro vice president of sports programming. Shapiro will oversee sports programming and content, including the Fox Sports Radio Network, a … Read the whole story
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by Gavin O'Malley
Expanding the reach of digital media services like Netflix, Hulu, and Pandora, Marriott is reportedly testing a service that lets guests stream all three. … Read the whole story