by Tyler Loechner
The quality of inventory has been the Achilles heel of programmatic advertising, but comScore is hoping to help flip the script. The audience measurement … Read the whole story
by Joe Mandese
MediaCom took "Best In Show" and also won the New/Emerging/Experimental Media category during the 2015 Creative Media Awards in New York City Wednesday night. … Read the whole story
by Steve Smith
One of the oldest names in SMS marketing, Hipcricket, admits that it has failed to keep the business viable. As part of an agreement … Read the whole story
by Erik Sass
Local Radio Networks is joining forces with AdLarge Media to market round-the-clock music programming for syndication to radio broadcasters across the U.S. Under the … Read the whole story
by Laurie Sullivan
The reaction to President Barack Obama's State of the Union address remains mixed. While the Entertainment Software Association applauded the inclusion of cybersecurity and … Read the whole story
by Wayne Friedman
A marked slowdown in the last quarter of 2014 occurred in the U.S. advertising market. National broadcast TV spending was down 2% to $4.8 … Read the whole story
by Wayne Friedman
Cable television has made gains on broadcast in many business metrics -- but not when it comes to local syndicated TV programming. Locally based … Read the whole story
by Erik Sass
Digital publishing platform Flipboard has a new ad offering, Promoted Items, that allows brands to integrate content including articles, videos, photos and products into … Read the whole story
COMMENTARY
by Josh Engroff, Op-Ed Contributor
The key to doing great marketing with a particular type of data is to a) quickly understand what it is useful for and what … Read the whole story
by Wayne Friedman
Local TV broadcasters should put more focus on those viewers/consumers who get their local news and information from mobile and other digital devices. Nielsen … Read the whole story
COMMENTARY
by Charlene Weisler, Op-Ed Contributor
Sean O'Neal, president of Adaptly, has been in the advertising technology business for about 20 years and so has experienced the gradual yet transformative … Read the whole story