by Steve McClellan
The management team for J. Walter Thompson's new global digital agency Mirum, now set to debut in February, is beginning to take shape with … Read the whole story
COMMENTARY
by
To be fair, all politics is theater, and certainly a televised occasion like the State of the Union speech, and its follow-up, is all … Read the whole story
by Tyler Loechner
Demand-side platform Turn on Thursday added several new "Deal ID" integrations to mobile and video supply partners. Its new video and mobile Deal ID … Read the whole story
COMMENTARY
by George Simpson, Featured Contributor
In an interoffice memo to myself, I disclosed today that George H. Simpson Communications would join the 15 or so others running ads for … Read the whole story
by Wayne Friedman
Sports cable channels are expected to continue to weigh down the bulk of cable channel costs for pay TV providers -- climbing at a … Read the whole story
COMMENTARY
by Joe Marchese
Sometimes I see a stunt and think, "Wow, I wish we'd thought of that one first." Case in point: Vox Media's PR coup in … Read the whole story
by Wayne Friedman
Looking to cement an effort around the integration of online social media and offline word-of-mouth marketing data, a new partnership has formed among three … Read the whole story
by Laurie Sullivan
Google continues to lose search market share to Bing and Yahoo, albeit slowly. Data firm comScore and media agency Merkle RKG report a decline … Read the whole story
by Laurie Sullivan
Microsoft on Wednesday announced HoloLens, a wireless smart headset that blends holographs with the real world. The company said it would build an ecosystem … Read the whole story
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by Gavin O'Malley
Mobile might be the future, but that's no reason to discount all the time people spend on desktops. With that in mind, WhatsApp just … Read the whole story
by Tyler Loechner
Ad tech firm AppNexus on Thursday announced the appointments of three new executives. The hirings come just weeks after AppNexus reorganized internally to create … Read the whole story
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by Wayne Friedman
In the story "Digital Up, TV Dips in Q4 Media Spend" (Media Daily News, January 21), fourth-quarter 2014 revenue data released by Standard Media … Read the whole story
by Wendy Davis
In a dismissal order issued this week, U.S. District Court Judge Stanley Chesler in New Jersey rejected the argument that data stored in cookies … Read the whole story
by Erik Sass
"The Guardian" has created a new audience analytics platform that is accessible to every "Guardian" employee on the editorial as well as business side. … Read the whole story
by Aaron Baar
HBO's coming entry into the over-the-top world could bring wholesale change to the entire pay-TV industry -- not just for OTT companies such as … Read the whole story