by Steve McClellan
The company's global ad budget is massive. It reported total advertising and promotion expenditures in 2013 of 6.8 billion euros in its annual report … Read the whole story
by Erik Sass
While digital media is becoming more visual, that doesn't necessarily spell good news for professional photographers, many of whom are being forced out by … Read the whole story
by Joe Mandese
LAS VEGAS -- "This is going to be the biggest thing here," David Meeker, head of innovation for Isobar, said to me while walking … Read the whole story
by Laurie Sullivan
Google Chairman Eric Schmidt said during the panel "The Future of the Digital Economy" at the World Economic Forum that "the Internet will disappear," … Read the whole story
COMMENTARY
by Bob Garfield, Featured Columnist
The Internet will fade into the background, says Eric Schmidt, executive chairman of Google. Yes, it will just vanish, like Amelia Earhart or state … Read the whole story
by Wayne Friedman
Nearing a completed acquisition of its proposed $48.5 billion deal for DirecTV, AT&T says it is considering changing the brand name of the big … Read the whole story
COMMENTARY
by Mitch Oscar, Op-Ed Contributor
CES 2014 marked the first time that media mandarins questioned the exhibition's value to justify the hefty cost (time and money) for those sent … Read the whole story
by Gavin O'Malley
Ahead of the big game on February 1, Facebook is doing everything possible to suck up Super Bowl ad dollars. Outnumbering the 115 million … Read the whole story
by Laurie Sullivan
Microsoft announced Friday the acquisition of Revolution Analytics,which builds on and contributes to the R programming language for statistical computing and predictive analytics. This … Read the whole story
by Karl Greenberg
Most advertisers will lose money on their investment in the Super Bowl, per Brand Keys' 13th annual "Super Bowl Ad Engagement Survey." The firm … Read the whole story
by Sarah Mahoney
Euromonitor International's Daphne Kasriel-Alexander says that this year, the trend is likely to get a slightly different twist and importance, "resurfacing strongly both in … Read the whole story
by Karl Greenberg
The global head of GM's Cadillac unit kicked off the Washington Auto Show with a speech about how the luxury brand is moving to … Read the whole story
by Wayne Friedman
New research says a little less than half of TV's core viewers watch linear "live" TV in a typical month -- significantly boosted by … Read the whole story
by Tyler Loechner
Over two-thirds of mobile app developers (69%) make at least a portion of their inventory available for programmatic buying. Nearly half (46%) sell up … Read the whole story
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by Gavin O'Malley
Bill and Melinda Gates are pretty excited about mobile technology and its potential to improve the lives of people in developing countries. In their … Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
The "LUMAscape" charts can often be a confused marketer's best friend when it comes to deciphering which company does what and when, and with … Read the whole story