by Erik Sass
Conde Nast is debuting 23 Stories, a new branded content studio that will help its advertising clients engage consumers, especially in the coveted millennial … Read the whole story
by Wendy Davis
The FCC is poised to redefine broadband as speeds of at least 25 Mbps downstream and 3 Mbps upstream -- a significant increase. The … Read the whole story
by Larissa Faw
The percentage of Americans who say advertising helps them learn about products and services has dropped from 52% in 2005 to 41% in 2014, … Read the whole story
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by Wayne Friedman
Longtime senior advertising executive for the Fox cable network Bruce Lefkowitz has been promoted to executive vice president of advertising sales for Fox Networks … Read the whole story
by Sarah Mahoney
The survey, based on more than 6,000 responses from adults, conducted the week before the #Deflategate scandal exploded, found that 43 million people are … Read the whole story
COMMENTARY
by Katie Meier
Don't worry if you draw a blank when I say "Giovanni Buttarelli." He's the data protection "watchdog" for the EU. Unless you follow privacy … Read the whole story
by Steve McClellan
So far, more than 80% of Sapient's outstanding shares have been tendered. The deal can close after sign-off by a U.S. regulatory body-the Committee … Read the whole story
by Gavin O'Malley
Leading up to this year's Super Bowl, some researchers are wondering about the real power of fans, and whether their influence can be measured … Read the whole story
by Sarah Mahoney
The immersive experience is the first-ever commercial use of this "in motion" virtual reality, says Jamie Mandor, global brand marketing lead for Merrell. "Merrell … Read the whole story
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by P.J. Bednarski
"AOL Rise" -- a new, mini-newscast aimed at mobile users -- started this morning, and it pops up hourly from 6 to 9 a.m. … Read the whole story
by Karlene Lukovitz
The goals of the ad are nothing less than to "tackle the pervasive negativity polluting social media feeds and comment threads across the Internet" … Read the whole story
by Wayne Friedman
Recent research shows that traditional TV still dominates overall video media -- in usage and program investment. Of the total average monthly time spent … Read the whole story
by Laurie Sullivan
Microsoft is exploring the development of a paid version of Cosmos, its Azure cloud service used internally for computations, analysis and storage of Big … Read the whole story
by Fern Siegel
Emmis Publishing, which owns regional magazines nationwide, has announced major hires for "Texas Monthly" and "Cincinnati" magazines. Longtime "Texas Monthly staffer" Elynn Russell, most … Read the whole story
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by Steve McClellan
The Boston-based marketing agency will develop customized college market programming for the telecom giant. Separately, the agency has been tapped by TV platform Philo … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
Seems that Facebook's FBX exchange is no longer the golden opportunity it once was for the social network. At the same time, Facebook is … Read the whole story
COMMENTARY
by David Rodnitzky, Op-Ed Contributor
A prominent investment bank recently raised its target on Facebook's stock to $102 per share. If Facebook does hit that number, the company will … Read the whole story