by Laurie Sullivan
Yahoo Tuesday announced a plan for a tax-free spinoff of the company's remaining holdings in Alibaba Group into a newly formed independent registered investment … Read the whole story
by Gavin O'Malley
Giving some power back to professional publishers, Snapchat just unveiled Discover -- a service for media partners to steer the social media conversation. They … Read the whole story
by Wayne Friedman
Global advertising spending will slow up in 2015 to a 5.1% growth rate, but will accelerate next year. All media will see an increase … Read the whole story
by Laurie Sullivan
Casale Media has officially rebranded to Index Exchange, appointed Andrew Casale the company's president and CEO, and hired a vice president of marketing to … Read the whole story
by Wendy Davis
The potential privacy risks posed by the "Internet of Things," or devices that connect with each other over the Web, is spurring the Federal … Read the whole story
by Gavin O'Malley
Calling for an end to click-based ad measurements, Facebook is rolling out a new model that determines online or offline sales "lift" as a … Read the whole story
by Laurie Sullivan
A report released Tuesday suggests that marketers should consider the day of the week when making media buys. Mobile searches happen more often on … Read the whole story
by Erik Sass
Digital audio tech firm Triton Digital has partnered with data tech firm eXelate to create a new streaming audio data management platform. This new … Read the whole story
by Gavin O'Malley
Citing a crummy holiday season, softening Windows sales and slower-than-expected international growth, Microsoft narrowly beat fiscal second-quarter earnings expectations. Revenue for the quarter ended … Read the whole story
by Gavin O'Malley
Twitter on Tuesday made good on its promise to offer group messaging and a revamped mobile video feature. Twitter has been trying to position … Read the whole story
by Erik Sass
PubMatic, which provides programmatic ad technology, and Bidtellect, which specializes in native ad delivery, have entered into a partnership to make inventory from PubMatic … Read the whole story
by Tyler Loechner
Ad fraud, transparency, viewability, measurement, data and consumer intelligence, omnichannel marketing and best practices for adapting to programmatic are the trends to watch in … Read the whole story
by Steve McClellan
Read will retain his duties as CEO of WPP Digital. He was named chairman of Wunderman last June and succeeds Daniel Morel as CEO. … Read the whole story
by Wayne Friedman
One traditional TV-centric brand is seemingly making a nice extension into a digital stand-alone TV service: WWE. Just under a year after its launch, … Read the whole story
COMMENTARY
by David Sanderson
Advertising has evolved into an interactive two-way conversation between brands and consumers, and the world's largest annual sporting events are a perfect place to … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Too early to starting talking upfront? In the next few weeks, you can be sure media analysts will have intense questions about the 2015 … Read the whole story