Nearly two-thirds (63%) of big national advertisers plan to boost spending on "native advertising" formats over the next 12 months, according to findings of … Read the whole story

Reuters notes that PepsiCo and Anheuser Busch will work with Twitter to create "war rooms" for real-time marketing at this year's Super Bowl -- … Read the whole story

"Business Insider" this morning said it closed a $25 million investment round led by German publishing giant Axel Springer Digital Ventures. Former Wall Street … Read the whole story

The new entity will create a seamless brand across the U.S. (Chicago, Richmond, Baltimore, and New York), Europe (London, Cirencester, Warsaw) and China (Shanghai) … Read the whole story

Want an epic global advertising awards win? Name your spot "epic," get the Muscles from Brussels to flex his, and enter as many awards … Read the whole story

Against the backdrop of weaker fourth-quarter TV advertising spending and viewership, TV networks -- especially cable networks -- added commercial inventory. Cable networks on … Read the whole story

Business information publisher Bloomberg has launched a new online flagship site, Bloomberg Business, combining and replacing two previously separate Web destinations, Bloomberg.com and Businessweek.com. … Read the whole story

Brands wanting a little Super Bowl action, whether or not they run broadcast TV advertisements, are relying more on search engine marketing as a … Read the whole story

The 3% Conference, a movement focused on building a business case for more women creatives in the ad industry, is now teaming with the … Read the whole story

The National Football League is hoping that a startling new PSA, set to air in the first quarter of the Super Bowl, will get … Read the whole story

Once again beating analyst estimates, Facebook on Wednesday reported fourth-quarter earnings of 54 cents per share -- up 69% from 31 cents a share … Read the whole story

Fred Diaz, SVP, Nissan North America sales, marketing and operations, tells "Marketing Daily" that the company decided on the longer form because "we felt … Read the whole story

Expanding its Promoted Pins business, Pinterest is testing ads in users' home feeds and other locations. Pinterest officially launched Promoted Pins at the beginning … Read the whole story

Women's interest publisher Meredith Corp. is continuing its buying spree with the acquisition of "Shape" magazine, along with the digital assets of "Natural Health" … Read the whole story

Benefiting from TV station acquisitions, Meredith's new group of 17 TV stations witnessed strong advertising growth for its fiscal 2015 second quarter. Advertising revenue … Read the whole story

Real-time traffic reporting has made Google-owned Waze popular with drivers, but law enforcement questions the importance of being able to track police officials. It … Read the whole story

Siding with Dow Jones, a federal judge has dismissed a potential class-action privacy lawsuit accusing the news organization of sending information about Roku users … Read the whole story

In 2015, search as a whole will cross the "mobile tipping point" with the number of mobile queries exceeding those made via desktops or … Read the whole story

MediaMath, a demand-side platform (DSP), on Wednesday announced the appointments of Ari Buchalter and Michael Lamb as co-presidents. Buchalter will lead the company's "Platform" … Read the whole story