by Wendy Davis
The Federal Communications Commission on Thursday redefined broadband as speeds of at least 25 Mbps downstream and 3 Mbps upstream. That new standard -- … Read the whole story
by Laurie Sullivan
YouTube plans to make the Super Bowl halftime show the ultimate in entertainment and advertising by leveraging stars, personalities and more than 115 Super … Read the whole story
by Wayne Friedman
In a difficult TV marketplace, NBC says it is now sold out of Super Bowl advertising inventory heading into the big Sunday game. NBC … Read the whole story
by Steve McClellan
Horler has been CEO of Dentsu Aegis Network Northern Europe, and those duties will be divided among other senior Dentsu Aegis executives, although Horler … Read the whole story
by Steve McClellan
The consumer goods giant conducted a separate review for SEO and SEM efforts across its global footprint, which it wrapped just prior to confirming … Read the whole story
by Joe Mandese
The U.S. economy may be chugging along, but U.S. magazine editors still think the big story is the economy, stupid. But two major newsweeklies … Read the whole story
by Tyler Loechner
Microsoft Bing has been using Big Data analytics to predict games throughout the NFL playoffs, but they aren't the only company crunching the numbers. … Read the whole story
by Wayne Friedman
Feeling the continued weakness of the TV advertising market, Viacom's U.S. advertising revenue during the fourth quarter sank 6% versus the same period a … Read the whole story
by Sarah Mahoney
The NFL is airing a NoMore.org PSA, which includes audio of a woman pretending to order a pizza in a 911 call, in the … Read the whole story
COMMENTARY
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As you read this, the Barton F. Graf 9000 agency is scrambling to come up with a new Super Bowl spot and have it … Read the whole story
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by Erik Sass
The Dish Network continues to expand its entertainment offerings for the Hispanic audience. It now has a new carriage agreement with El Rey Network, … Read the whole story
COMMENTARY
by George Simpson, Featured Contributor
This week I was going to write about publishers who complain that their tech stacks are so complex, they can't prevent ad fraud or … Read the whole story
by Wayne Friedman
Still waiting for closure with its merger with Comcast, Time Warner Cable posted lower video revenues and subscribers in the fourth quarter -- with … Read the whole story
by Erik Sass
National CineMedia has joined forces with the Grammy Awards to launch a new entertainment marketing program on the big screen, raising awareness of the … Read the whole story
by Tyler Loechner
AdTaxi Networks, the digital ad tech division of Digital First Media, this week announced it has partnered with 34 new broadcast stations owned by … Read the whole story
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by Wayne Friedman
Another stand-alone digital video service will be launched by a traditional TV media company: Viacom will start one for Nickelodeon in February. Viacom wouldn't … Read the whole story
by Larissa Faw
Although millions will watch this Sunday's Super Bowl, fans say brands are missing the mark if they only air a TV spot. Rather, they … Read the whole story
by Tyler Loechner
Nearly all (90%) of marketers believe individualized marketing is the future, moving "beyond segmentation to true one-to-one personalization in a real-time context," per a … Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
You are more likely to hit commercials these days than actual program content while clicking through the cable lineup at any given time. And … Read the whole story