by Laurie Sullivan
Amazon opened its first fully staffed physical location Tuesday -- Amazon@Purdue -- where students can order, rent, buy, pick up and drop off books … Read the whole story
by Erik Sass
Branded content is coming to music courtesy of iHeartMedia, which has announced the launch of a new branded content studio, SoundBoard. It will pair … Read the whole story
by Laurie Sullivan
Google's venture capital arm, Google Ventures, invested $258 million in Uber in August 2013. Now the companies could become competitors. Google is preparing to … Read the whole story
by Wayne Friedman
Gannett Corp.'s TV operations saw a sizable jump in revenue for their fourth-quarter results, due to its significant Belo Corp. and London Broadcasting acquisitions. … Read the whole story
by Erik Sass
The New York Times Co. enjoyed strong growth in digital advertising revenues last year as circulation revenues also edged up, thanks to digital subscriptions. … Read the whole story
by Gavin O'Malley
Ahead of its fourth-quarter earnings report, Twitter has announced plans to expand Promoted Tweets beyond its own borders. Flipboard and Yahoo Japan have signed … Read the whole story
by Tyler Loechner
Boston-based nToggle, an ad tech firm operating in stealth mode, on Tuesday announced it has closed a $5.6 million Series A round of financing. … Read the whole story
by Wendy Davis
A federal judge has tentatively approved LinkedIn's $1.25 million settlement of a class-action lawsuit stemming from a 2012 data breach. The settlement agreement calls … Read the whole story
by Tyler Loechner
PlaceIQ, a mobile ad targeting firm, on Tuesday rolled out a new analytics dashboard for agencies and media buyers. Agencies including MediaCom and Starcom … Read the whole story
by Tyler Loechner
Irving, Texas-based TV broadcaster Nexstar Broadcasting Group this week announced it has acquired Yashi, a video demand-side platform (DSP), for $33 million. The move … Read the whole story
by Wayne Friedman
Walt Disney television networks posted strong double-digit percentage increases for its first fiscal quarter 2015 ending Dec. 27, 2014 -- but not specifically because … Read the whole story
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by Wayne Friedman
NBC has hired Turner Broadcasting advertising veteran Tom Winiarski for a newly created position -- executive vice president of advertising sales planning and monetization. … Read the whole story
by Steve McClellan
Silver joins McCann from his own agency, Silver+Partners, which is closing. In November, Silver's agency lost a major account, Carmax, which appointed McKinney as … Read the whole story
by Steve McClellan
The purchase price is estimated at $30 million. Dentsu said the agency would become part of Dentsu Aegis Network's global digital marketing agency Isobar … Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
It's no secret that marketers have been (very) annoyed by Facebook's repeated moves to cut the organic reach of their branded content. Another awkward … Read the whole story

COMMENTARY
by Tyler Loechner, Staff Writer
In Q4 2014, viewability rates for display ads bought and sold on networks and exchanges increased slightly to 42.6%, up from 36.7% a quarter … Read the whole story