by Wendy Davis
Federal Communications Commission Chairman Tom Wheeler said on Monday that he will propose that the agency declare broadband service a utility, in order to … Read the whole story
COMMENTARY
by Cory Treffiletti, Featured Contributor
The Super Bowl is the only event that reaches a national (even international) audience with a single, point-of-moment impact. This year's game was amazing, … Read the whole story
by Wayne Friedman
ESPN is starting a local, market-specific advertising effort to help national brands connect with local sports fans. ESPN is launching Hometown, a new division … Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
If any more proof was required of our complete subjugation by social media, this should settle it: apparently there's an online movement afoot called … Read the whole story
by Steve McClellan
Publicis Groupe said Wednesday that all regulatory and antitrust hurdles related to the deal have been cleared. Earlier the company said that more than … Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
Net neutrality advocates spent much of the day celebrating the news that the Federal Communications Commission is poised to declare broadband a utility service. … Read the whole story
by Steve McClellan
Pizza chain Papa John's has selected Interpublic's Initiative as its new media agency, the company disclosed Wednesday. The Interpublic Group media shop will handle … Read the whole story
by Erik Sass
Reuters has launched a new mobile TV news service app, Reuters TV, offering curated, personalized video news content. Currently available exclusively for the iPhone, … Read the whole story
by Laurie Sullivan
Israel-based Wix blew away stats during its $4.5 million 30-second Super Bowl campaign, integrating broadcast television, search, social and display media into the mix. … Read the whole story
by Gavin O'Malley
Twitter just made it easier for small and medium-sized businesses to promote Tweets that have already resonated well with their existing followers. Selected tweets … Read the whole story
by Laurie Sullivan
Microsoft Bing Ads will begin testing native ads on MSN.com, with plans to extend the advantage onto other platforms. Initial testing will begin in … Read the whole story
by Tyler Loechner
Taboola, a content advertising platform, on Wednesday announced it has raised $117 million in a Series E round of financing. Adam Singolda, founder and … Read the whole story
by Wayne Friedman
Viggle, a TV/entertainment marketing and rewards company, witnessed growing revenue in its most recent period and secured new funding. The company, which can reward … Read the whole story
by Karlene Lukovitz
The "premiumization" trend -- sales growth driven by higher-priced spirits, particularly within whiskeys -- combined with the success of flavored whiskies and other product … Read the whole story
by Karl Greenberg
The study finds that among new-vehicle shoppers who are "delighted" with their OEM Web site experience, 64% said they are more likely to test-drive … Read the whole story
by Larissa Faw
Founded in 2010, AdLarge Media, an independent audio advertising sales company representing radio, digital, and mobile content providers, has hired industry veteran John Zamoiski … Read the whole story