Nielsen TV ratings rival Rentrak has signed one of the biggest media-buying agencies, Horizon Media, as a subscriber to its "full suite" of TV … Read the whole story

WPP's programmatic media-buying unit, Xaxis, plans to focus on "programmatic direct" ad buying in 2015, according to Brian Gleason, newly appointed CEO of Americas … Read the whole story

Publicis' Starcom MediaVest Group this morning will announce a deal with digital TV set-top data firm FourthWall Media that will enable the agency and … Read the whole story

The holding company and Elliott, one of its large shareholders, which had been pressing for a possible sale of the company and which had … Read the whole story

Despite the mediocre numbers, Twitter said it expects to add between 13 million and 16 million users In the first quarter of 2015. Meanwhile, … Read the whole story

Under Armour may still be primarily a sports apparel company, but with its acquisition of MyFitnessPal, it's also become digital health's Bigfoot, with an … Read the whole story

Celebrity and lifestyle magazine publisher Bauer Media Group is bringing together all its digital properties around the world on a single digital platform, Bauer … Read the whole story

Gawker tweeted a white supremacist slogan adapted from Adolf Hitler's "Mein Kampf" ("the Fourteen Words"), using the campaign hashtag, and Coke's program unwittingly turned … Read the whole story

In the fast-food category, a non-Super Bowl advertiser with an active social media presence had higher scores across all measurable metrics than its closest … Read the whole story

A deal on the table could put real-time Twitter tweets back in Google search engine results. Reports suggest a renewed partnership in the works … Read the whole story

Long-time media researcher Paul Gold has joined Telmar as vice president-strategic data operations. Gold, who has done stints at BBDO, Erdos & Morgan, TV … Read the whole story

In this role, Sherman will innovate with client teams to create cross-channel social campaigns that integrate media, technology and analytics to maximize engagement. She … Read the whole story

Unilever will launch a worldwide training program in March - ART - to help the company's marketers focus on Authenticity, Relevance and Talkability in … Read the whole story

New research suggests that the mobile myopia of 18- to-34-year-olds is clearly cutting into their time with other media channels. Rather than multitasking, however, … Read the whole story

Against the backdrop of weaker national TV advertising results, Fox cable networks witnessed double-digit percentage gains in U.S. advertising revenues for its most recent … Read the whole story

The big Australian independent shop was at one time controlled by Enero, the parent of Naked Communications. The deal calls for Dentsu Aegis to … Read the whole story

Charter Communications, the fourth-largest U.S. cable company, improved revenue by nearly 10% during its fourth quarter operating period -- as well as stabilizing its … Read the whole story

For the vast majority of digital marketers, non-human traffic is not a debilitating problem. A new comScore study reveals that for 79% of digital … Read the whole story