by Wendy Davis
A coalition of major ad industry groups are rolling out a new program that aims to "validate" companies that offer anti-piracy services to ad … Read the whole story
COMMENTARY
by Katie Meier
Data as we've known it is about constructing consumers out of numbers. At the 4As Data Summit last week, Jonathan Nelson of Omnicom Digital … Read the whole story
by Tyler Loechner
David Moore, president of WPP Digital and chairman of Xaxis, was on Monday named chairman of the board for the IAB Technology Laboratory. The … Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
"Real-time marketing" at this year's Super Bowl was less about reacting to unplanned moments and more about preplanned mini campaigns -- or the launch … Read the whole story
by Wayne Friedman
CBS and AMC produced big results on the second Sunday in February. AMC's premiere of its "Breaking Bad" spinoff drama "Better Call Saul" registered … Read the whole story
COMMENTARY
by Charlene Weisler, Op-Ed Contributor
Jeremy Kagan has an eclectic background, from managing punk rock bands to hyper-local digital business development. His company PricingEngine helps small businesses take full … Read the whole story
by Wayne Friedman
After some weeks of pre-launch activity, Sling TV -- Dish Network's over-the-top cloud-based TV service -- has started up officially for U.S. consumers at … Read the whole story
by Karl Greenberg
The company, which ran a kickoff commercial during the Super Bowl about the global ambitions for the brand, will have what might be called … Read the whole story
by Laurie Sullivan
Yieldex on Tuesday will release a tool in Yieldex Analytics that allows publishers to predict viewable impressions based on historical data to support advertisers … Read the whole story
by Sarah Mahoney
In one of its boldest buzz-building moves in years, Target decided not to run ads during the Grammys, and instead used the eight 30-second … Read the whole story
by Tyler Loechner
OpenX, an ad tech firm founded in 2008, on Monday announced it surpassed $100 million in revenue in 2014. The company says its core … Read the whole story
by Gavin O'Malley
Mass-market brands are dominating the social media conversation. From the end of December through the third week of January, Victoria's Secret and Forever 21 … Read the whole story
by Laurie Sullivan
Google has acquired Odysee, and the platform team behind the app will join the group of developers at Google+. The acquisition fuels rumors that … Read the whole story
by Tyler Loechner
AdTruth, a device identification tech firm which was acquired by data-driven marketing firm Experian nearly 18 months ago, is rolling out a new platform … Read the whole story
by Larissa Faw
In this newly created role, von Plato will oversee all North American operations for Publicis Healthcare agencies, including client relations, finance, HR, communications and … Read the whole story
by Erik Sass
The only question is why it took so long. Shopping magazine Lucky is plunging into the ecommerce arena with the launch of LuckyShops.com, combining … Read the whole story
by Wendy Davis
LinkedIn hopes to resolve a class-action lawsuit alleging that it wrongly sends email invitations to users' friends, court records reveal. LinkedIn and the consumers … Read the whole story
by Laurie Sullivan
Social media Q&A site Ask.fm wants to create a safe haven for today's youth, so the company launched Safety Center, designed to provide information … Read the whole story
by Laurie Sullivan
Oban Digital, a 10-year-old U.K.-based global digital marketing agency specializing in local cultural nuances of digital audiences and ad platforms, will launch in the … Read the whole story