by Erik Sass
This week, Time Inc. announced a collaboration with MediaMath that will make print magazine audiences available to advertisers using its programmatic marketplace. The new … Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
Faced with a growing public relations debacle, Samsung today edited its privacy policy to clarify that its TV sets don't actually listen in on … Read the whole story
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by Joe Mandese
Mediaocean, which processes much of Madison Avenue's data and is increasingly getting into software and data applications, this morning announced a deal to integrate … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
Can the Internet of Things be recruited into enhancing home entertainment experiences? Syfy is already playing with the lights. Read the whole story
by Wayne Friedman
ABC has sold out its TV commercials for the "87th Annual Academy Awards" at another record price. Media executives say average pricing for a … Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
It's highly doubtful that this new sitcom called "Schitt's Creek" will persuade anyone to hop on Pop. It's highly likely, however, that you've never … Read the whole story
by Joe Mandese
The late shift keeps shifting. This time it's Comedy Central late night star Jon Stewart who is setting the daypart's dominoes tumbling, announcing during … Read the whole story
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by P.J. Bednarski
NBC News on Tuesday evening announced it has suspended anchor Brian Williams for six months, without pay, as it deals with apparently incorrect and/or … Read the whole story
by Larissa Faw
In this newly created role, Bracken will oversee daily operations across the agency's offices in Santa Monica and San Francisco, as well as manage … Read the whole story
by Joe Mandese
Four years into assuming oversight of the so-called "NewFronts" marketplace -- the digital media industry's answer to TV's upfronts -- the Interactive Advertising Bureau … Read the whole story
by Larissa Faw
These agency account changes come after Allergan was acquired by pharmaceutical giant Actavis for $66 billion in November following a heated battle for control … Read the whole story
by Wendy Davis
Verizon and ad company Turn have been hit with a potential class-action lawsuit centering on their use of a controversial technology that subjects consumers … Read the whole story
by Wayne Friedman
Favorite is always a subjective claim. But a new Harris Poll offers up some insights -- as well as confirming TV ratings results. The … Read the whole story
by Laurie Sullivan
Yelp announced the acquisition of online ordering platform Eat24 for $134 million Tuesday, which closed Monday. The San Bruno, Calif. food delivery service has … Read the whole story