by Joe Mandese
WPP research and data unit Kantar continues to restructure around strategic alliances giving it a better footing in the global audience measurement marketplace, this … Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
Today, Sen. Al Franken told Samsung that its policies regarding voice recognition technology remain cause for concern. "This relatively new technology has major implications … Read the whole story
by Joe Mandese
On the eve of Publicis' 2014 earnings release, CEO Maurice Levy shared some surprising anxieties about how the so-called "sharing economy" could impact classical … Read the whole story
COMMENTARY
by Josh Chasin, Op-Ed Contributor
PHOENIX: The IAB held its Annual Leadership Meeting this past Sunday-Tuesday here (#IABALM, if you want to peruse the relevant tweets), and not surprisingly, … Read the whole story
by Steve McClellan
Wells Fargo has launched a media consolidation review that will consolidate the banking giant's media agency account with one shop. Contenders include the two … Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
The "ha ha" columns linking the Williams and Stewart stories are not inappropriate. The approach is so obvious that you may wonder if Stewart … Read the whole story
by Wayne Friedman
Media, communications and entertainment deals for companies continued to rise in 2014 -- amid some blockbuster deals. The overall number of deals rose 3% … Read the whole story
by Laurie Sullivan
Edmunds.com has rolled out a programmatic advertising platform that allows it to work more closely with a variety of consumer brands that are not … Read the whole story
by Wayne Friedman
Time Warner's Turner revenue grew slightly in the fourth quarter -- with subscription revenue gaining and advertising down a bit during the period. Revenue … Read the whole story
by Sarah Mahoney
Brian Tilzer, CVS Health's SVP and chief digital officer, tells "Marketing Daily," "It was important to make the mobile experience more convenient to empower … Read the whole story
by Gavin O'Malley
To better team up advertisers with social media influencers, Twitter just bought a start-up that does just that. Launched in late 2013, Niche started … Read the whole story
by Gavin O'Malley
From AMBER alerts to disaster response, Facebook has fashioned itself as a go-to for all manner of public safety information. Now, amid heightened concerns … Read the whole story
by Tyler Loechner
AOL reported its fourth quarter 2014 earnings this morning, and noted that its programmatic revenue grew 250% on the year as a whole, accounting … Read the whole story
by Laurie Sullivan
Telmetrics will announce Thursday an integration with Google's DoubleClick Search that enables the company to push paid-search call response data directly into the DoubleClick … Read the whole story
by Karl Greenberg
Ford and Hyundai were number one last year too, followed by a three-way among Jeep, Lexus and Mercedes, followed by BMW. So what's happening … Read the whole story
by Erik Sass
McClatchy, which publishes the Miami Herald, along with a number of other newspapers, reported that total revenues fell 5.9% from $337.5 million in the … Read the whole story
by Erik Sass
TEN: The Enthusiast Network is embracing programmatic advertising sales with the launch of its new private ad marketplace, powered by Google's DoubleClick Ad Exchange … Read the whole story
by Tyler Loechner
Location-based ad-targeting firm Placed on Wednesday announced partnerships with Digitas, Horizon, IPG Mediabrands, Crossmedia, Essence and Southwest Media Group. The U.S. media agencies will … Read the whole story
by Tanya Gazdik
The real estate company is enlisting its network of 87,000 independent contractor sales associates to help adoptable dogs find homes in their communities through … Read the whole story