by Wayne Friedman
Strong advertising growth from its new "Thursday Night Football" package helped lift overall CBS revenues in its fourth-quarter reporting period.CBS advertising revenues improved 4% … Read the whole story
COMMENTARY
by George Simpson, Featured Contributor
Memo to: Linda Yaccarino -- Linda: As you know, I was at the IAB meeting in Phoenix last week and wandered into a session … Read the whole story
by Erik Sass
Time Inc.'s first year as an independent company ended on a down note, as total revenues sank 7.3% from $966 million in the fourth … Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
Advertising agencies are planning to increase their use of programmatic ad tech in 2015, but that doesn't mean they fully trust it. In fact, … Read the whole story
by Wayne Friedman
High on the list of upscale TV shows -- and in theory, hard to come by TV viewers this season -- are two broadcast … Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
While I usually try to shy away from prognostications, I don't mind going out on a limb here to predict that the Colbert-Fallon-Kimmel era … Read the whole story
by Erik Sass
The Ad Council is joining forces with a slew of major brands for a new public service advertisement campaign combating prejudice and intolerance of … Read the whole story
by Tyler Loechner
Visible Measures, a Boston-based ad tech firm and demand-side platform, is taking measures to ensure that video ads are visible. The company on Thursday … Read the whole story
by Joe Mandese
Interpublic reported relatively strong results for fourth-quarter and full-year 2014, beating its financial targets for the year and bringing its operating margin closer to … Read the whole story
by Steve McClellan
Company CEO Yannick Bollore attributes the improved performance to "trust our clients place in us," as well as to talented staff and "the excellent … Read the whole story
by Larissa Faw
Full-year organic growth was just 2%, but Publicis CEO Maurice Levy told analysts that he believes the company can sustain Q4 momentum, helped in … Read the whole story
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by P.J. Bednarski
David Carr, 58, media critic for The New York Times, collapsed in the newsroom at the paper Thursday night and died. Read the whole story
by Laurie Sullivan
Programmatic or automated ad buying could put a stake in the heart of multichannel networks or force them to rethink their business model. One … Read the whole story
by Wendy Davis
The Internet Commerce Coalition, an organization made up of Internet service providers and e-commerce companies, is siding with Google in its high profile battle … Read the whole story
by Wayne Friedman
Scripps Networks Interactive -- home of Food Networks and HGTV -- witnessed advertising revenues slowing in the fourth quarter of 2014. Affiliate fees outpaced … Read the whole story