by Erik Sass
The march of native advertising continued this week, as Forbes dispensed with another traditional taboo. It put a native ad on the cover of … Read the whole story
by Karlene Lukovitz
Deanie Elsner became its first CMO in February 2013. The company stressed that marketing remains "critically important" and will be moved "closer to the … Read the whole story
by Laurie Sullivan
Google and Mattel have partnered to bring the View-Master into the twenty-first century, complete with virtual reality using the technology behind Google Cardboard, developed … Read the whole story
by Gavin O'Malley
Trying to balance business interests with user satisfaction, Pinterest has decided to remove affiliate links from its platform. As a result of the new … Read the whole story
COMMENTARY
by Bob Garfield, Featured Columnist
Well, I suppose I've lost. Despite years of crusading -- in print and onstage and even before a major, major government agency -- I … Read the whole story
by Wayne Friedman
Nielsen says potential new media measurement competitors are just offering a small piece of the bigger media picture. Nielsen revenues grew 1.2% to $1.63 … Read the whole story
COMMENTARY
by
It was an uncanny week of sudden death and public loss for the media. First, the shocking items about major "news" people that were … Read the whole story
by Steve McClellan
For the most part anyway, according to Michael Roth, who was asked about the practice during a conference call with analysts to discuss the … Read the whole story
by Steve McClellan
Raidt is a 20-year veteran of Burnett and has worked on a number of blue chip clients including McDonald's, Procter & Gamble and Coca-Cola, … Read the whole story
by Wayne Friedman
World Wrestling Entertainment's stock keeps rising -- based on higher-than-expected financial results. Its fourth-quarter 2014 revenues grew 19% to $140.5 million, while its new … Read the whole story
by Larissa Faw
The Aquatine Group has selected StrawberryFrog as its advertising partner covering branding and marketing campaigns in social media and digital platforms. Last year when … Read the whole story
by Wendy Davis
A recent pro-Pandora decision in a privacy lawsuit "guts the protections" that lawmakers intended for consumers, an attorney to an appellate court this week. … Read the whole story
by Laurie Sullivan
As marketing departments increase revenue-generating strategies to become a profit center, marketers must invest more of their budgets in customer relationships. More than 80% … Read the whole story
by Aaron Baar
Tracy Palmer, director of Sprint brand and advertising, tells "Marketing Daily:" "When [the agency] came back to us with the idea of putting him … Read the whole story
by Tyler Loechner
SpotXchange, the programmatic video supply-side platform (SSP) that sold a majority stake to RTL Group last year, has teamed with RTL Nederland to launch … Read the whole story