by Wayne Friedman
Historical trends for prime-time TV upfront spending continue to ebb. Media Dynamics, a media consulting company, says the growth of prime-time TV upfront revenue … Read the whole story
COMMENTARY
by Katie Meier
Creating the perfect moment for a photo isn't as easy as it used to be, thanks to the recent ban on selfie sticks in … Read the whole story
by Larissa Faw
Scout will serve as the European-based conglomerate's lead agency overseeing sports marketing strategy, activation and measurement for Schneider Electric worldwide. The agency's New York … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
So what if we got it all wrong? Maybe more money than realized will land on traditional TV than on digital services in the … Read the whole story
by Erik Sass
The long-term decline in magazine circulations continued in the second half of 2014, according to the latest figures from the Alliance for Audited Media, … Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
Writer Salman Rushdie became one of the best-known victims of Facebook's infamous "real name" policy in 2011, when the social networking service took down … Read the whole story
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by Steve McClellan
Dentsu reported a 9.8% revenue gain for the first nine months of its fiscal year 2015. By region, Dentsu Aegis achieved 9.3% organic growth … Read the whole story
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by Larissa Faw
In the newly created post of executive director of client relations, Mollo's responsibilities will focus on managing relationships with senior client leadership and supporting … Read the whole story
by Karlene Lukovitz
The campaign was developed by FireStation, the in-house ad agency of Stewart and Lynda Resnick's Roll Global holding company, which acquired Fiji Water in … Read the whole story
by Steve McClellan
Publicis Groupe is in exclusive talks to acquire Paris-based press agency and content creator Relaxnews in a deal that would help the holding company's … Read the whole story
by Gavin O'Malley
Reducing barriers to entry, Foursquare no longer requires new users to sign up for an account before accessing its mobile application. The move comes … Read the whole story
by Tyler Loechner
Nativo, a programmatic native ad platform, on Tuesday announced that Serge Matta, CEO of comScore, has joined the company's board of directors. Other board … Read the whole story