by Joe Mandese
Nielsen today is expected to announce plans to begin rolling out a controversial method that it says will fix some antiquated parts of its … Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
The makers of next week's all-digital episode of "Modern Family" should be proud of what they have achieved -- turning an idea that might … Read the whole story
by Steve McClellan
The shift occurred just a year after American Legacy Foundation selected incumbent agency Mediacom, part of WPP, after what it then termed was a … Read the whole story
COMMENTARY
by Sherrill Mane, Op-Ed Contributor
The recent IAB Annual Leadership Meeting (Feb 8-10), attended by more than 1,100 executives, featured a number of conversations about viewability, including a Town … Read the whole story
by Erik Sass
The often volatile world of British journalism is being rocked by a fresh scandal, as "The Daily Telegraph" faces accusations from one of its … Read the whole story
by Wayne Friedman
In the wake of NBC's suspension of Brian Williams, ABC's "World News Tonight" made some gains against the "NBC Nightly News" -- but hasn't … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
With its new deal, A+E Networks will use Rovi's Ad Optimizer to power audience-driven selling. Rovi built an analytics platform that lets media owners … Read the whole story
by Gavin O'Malley
Snapchat is reportedly raising another $500 million at a valuation approaching $19 billion. Whether the lofty appraisal is rational or a case of hype-driven … Read the whole story
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by Wayne Friedman
Sinclair Broadcast Group, which posted strong fourth-quarter 2014 results reflecting big TV station acquisitions made last year, is anticipating only a slight improvement in … Read the whole story
by Tyler Loechner
Varick Media Management (VMM), the agency trading desk inside MDC Partners, on Wednesday announced it has tapped Tremor Video as its preferred partner for … Read the whole story
by Wendy Davis
Small Internet service providers are pushing the Federal Communications Commission to reconsider a plan to reclassify broadband as a utility service. The FCC is … Read the whole story
by Tyler Loechner
MDC Advertising, a New York-based healthcare communications firm, this week announced it has relaunched as "MDC: The Programmatic Healthcare Agency." The company will use … Read the whole story
by Tyler Loechner
Criteo, a Paris-based ad retargeting firm, on Wednesday announced its fourth quarter 2014 earnings report, noting that revenue for 2014 as a whole increased … Read the whole story