by Wayne Friedman
Looking to "stabilize" its local TV measurement, Nielsen has announced a number of new initiatives. The statistical technique will be used "to mitigate ratings … Read the whole story
by Laurie Sullivan
Yahoo has built a feature that allows application developers to incorporate search into apps and earn a percentage of revenue garnered from clicks on … Read the whole story
by Gavin O'Malley
Expanding its Marketing Solutions platform, LinkedIn will now let businesses target potential business clients beyond its borders. A new LinkedIn Network Display will help … Read the whole story
by Wendy Davis
Consumers who are suing Hulu for allegedly violating their privacy are asking the judge to reject the company's contention that it didn't know that … Read the whole story
by Sarah Mahoney
"Ali is so much more than an athlete," says Barry Janoff, executive editor of NYSportsJournalism.com. "He's one of those people -- like Babe Ruth, … Read the whole story
by Wayne Friedman
Longtime Scripps Networks Interactive senior advertising executive Steve Gigliotti has been promoted to chief revenue officer. Previously, he headed advertising sales at the network … Read the whole story
COMMENTARY
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"It is not the critic who counts" is the opening line for this new and unexpectedly highfalutin' Cadillac spot, which breaks at the Oscars … Read the whole story
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by Erik Sass
While much of its attention has been focused on new digital products, The New York Times isn't neglecting print, as illustrated by the major … Read the whole story
COMMENTARY
by Josh Lovison
We're on the precipice of a virtual asset revolution that will see many brands with physical presences building virtual incarnations of their products and … Read the whole story
by Wayne Friedman
Discovery Communications' U.S. advertising revenue was down 3% to $398 million, with overall international ad revenues higher by 7% to $433. Both lifted Discovery's … Read the whole story
COMMENTARY
by George Simpson, Featured Contributor
Isn't it grand that privacy is a profit center for AT&T? If you live in Kansas City or Austin and want its speedy-as-Google fiber … Read the whole story
by Larissa Faw
YP and barrettSF are launching "Make Every Day Local," a new celebrity-driven marketing campaign featuring news anchors and reality stars Giuliana and Bill Rancic … Read the whole story
by Wayne Friedman
DirecTV raised revenues in its fourth quarter by 4% -- mostly from gains in its U.S. business. Company revenues were at $8.92 billion, with … Read the whole story
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by Steve McClellan
Coca-Cola was the most awarded advertiser according to the Gunn Report For Media 2014, which was issued Thursday. For the first time, OMD sibling … Read the whole story
by Laurie Sullivan
Simon Khalaf, CEO at Yahoo's Flurry, predicts that Internet companies will begin optimizing apps this year to become the "concierge" that will increase sales … Read the whole story
by Tyler Loechner
Targeted Victory, an audience targeting firm focused on Republican political candidates, on Thursday announced an update to its self-serve ad platform to include Facebook … Read the whole story
by Aaron Baar
"There's a lot of info out there. It exists and it's readily available," Prof. C. Samuel Craig tells "Marketing Daily." "All you have to … Read the whole story