Consumers may tune into TV on a regular basis, but they mentally tune out rather fast in favor of the array of "second screen" … Read the whole story

The industry self-regulatory group Digital Advertising Alliance today will release a mobile app that enables consumers to opt out of behavioral advertising on smartphones … Read the whole story

AudienceXpress, a promising programmatic TV advertising platform enabling advertisers and agencies to build audience mixes by aggregating local cable TV advertising avails, has signed … Read the whole story

Google's call-only campaigns continue to spark buzz among advertisers. Some think consumers will be more inclined to call, rather than click -- especially from … Read the whole story

Delete. Sometimes we just want to remove our digital footprint from the Web. Wish it was that easy? Google apparently has begun to give … Read the whole story

The company indicated that Fearless Group, based in New York, will provide strategic analysis and implement advertising buys in the digital and mobile media … Read the whole story

For Rubicon Project, maybe 49 really is a magic number. The company, named after the Rubicon river -- the one famously crossed by Julius … Read the whole story

Interpublic's Mediabrands unit has formed an alliance with more than 15 television networks to develop and organize data and technology that would enable the … Read the whole story

The resignation comes amid a consolidation review by the struggling Chicago-based department store chain, which spends an estimated $500 million to $600 million annually … Read the whole story

NBCUniversal had high single-digit percentage broadcast advertising growth versus a decline in its cable network advertising in the fourth quarter -- but climbed 4.6% … Read the whole story

A little more than half of all premium long-form and live TV content comes through TV Everywhere-approved, advertising-based digital sites, according to a new … Read the whole story

Acxiom, a data management platform (DMP), on Tuesday announced the launch of LiveRamp Connect, the company's revamped data "on-boarding" solution that combines the best … Read the whole story

Major League Gaming (MLG), an e-Sports organization founded in 2002, on Tuesday announced it has struck an exclusive agreement with OpenX, a supply-side platform … Read the whole story

Yes Lifecycle Marketing, a Chicago-based database marketing firm, said over half of marketers who were polled use six or more outbound channels to interact … Read the whole story

Metamarkets, a real-time analytics firm, on Tuesday announced it has closed a $15 million Series B round of funding. The round was led by … Read the whole story

Representatives for a group of young children are appealing a judge's decision to dismiss a lawsuit accusing Google and Viacom of violating a federal … Read the whole story

engage:BDR has formed a partnership with Neustar that will allow advertisers to reach 97.2% of adult American Internet users by targeting advertising more accurately … Read the whole story

Digital radio advertising technology firm AdsWizz is bolstering its ad-targeting capabilities through a partnership with Lotame, allowing advertisers to target their audio messages by … Read the whole story