by Wayne Friedman
A fourth-quarter 2014 slowdown in broadcast TV advertising came primarily from automotive and financial service/real estate marketers. Automotive companies -- the biggest category, with … Read the whole story
by Tyler Loechner
Texas Governor Rick Perry has tapped Targeted Victory, an audience targeting firm focused on Republican political candidates, to help reach potential voters for a … Read the whole story
by Wayne Friedman
Although video on demand is a big benefit to many TV viewers, one element of VOD activity remains a frustration: Not being able to … Read the whole story
by Wayne Friedman
Word-of-mouth marketing has been a big help to movies for decades. Now, with social media, many are looking to affix specific value to that … Read the whole story
by Larissa Faw
Harris reaped earned-media gold -- $51 million, according to an analysis by Vu Digital. The firm analyzed 18,094 frames of Oscar content, and identified … Read the whole story
by Laurie Sullivan
Google paid $25 million for the rights to use the .app top-level Web domain name, one of many the company aspired to gain, but … Read the whole story
COMMENTARY
by Bob Garfield, Featured Columnist
There are clearly two cultures occupying the same country, with very different ideas of what constitutes a gift, an agreement and perpetuity. I speak, … Read the whole story
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by Erik Sass
The outdoor advertising business ended 2014 on an up note, with Outfront Media (formerly CBS Outdoor) and Lamar Advertising both reporting revenue growth fueled … Read the whole story
by Erik Sass
National CineMedia, the country's largest cinema advertising network, saw its revenues remain flat in the fourth quarter of 2014, ending the year down. For … Read the whole story
by Tyler Loechner
Integral Ad Science, a digital ad measurement firm, on Thursday announced it has received accreditation from the Media Rating Council (MRC) for its video … Read the whole story
by Laurie Sullivan
PureClick has received click measurement accreditation from the Media Rating Council for its click forensic metrics related to its PureCaptcha and PureBounce products. The … Read the whole story
by Gavin O'Malley
Determined to "suck" less at protecting users from trolls, Twitter is rolling out another round of safety features. Starting Friday, the social network is … Read the whole story
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by Wendy Davis
This afternoon, the White House unveiled a discussion draft of its long-awaited privacy "bill of rights," which aims to give consumers more control over … Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
Last year at the NewFronts for online content providers, Sony's Crackle made it clear it was REALLY in the TV business. This year, it's … Read the whole story