by Joe Mandese
In a development that could make the viewability debate moot for many advertisers, a promising eye-tracking technology company has had a breakthrough that will … Read the whole story
by Tyler Loechner, Joe Mandese
In a move that sends a powerful signal about the future of data-based audience targeting, Nielsen this morning announced a deal to acquire eXelate, … Read the whole story
by Tyler Loechner
Following Nielsen's announcement Wednesday that it is acquiring data management platform eXelate, industry reaction was mixed. Opinions ranged from it being a smart, proactive … Read the whole story
by Tyler Loechner
A+E Networks on Wednesday announced it has joined FreeWheel's FourFronts programmatic marketplace, a "programmatic direct" marketplace of sorts that allows advertisers and publishers to … Read the whole story
COMMENTARY
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Last weekend, Dakota Johnson's appearance as host of "Saturday Night Live" sparked intense shock, despair, and agitation -- if not high dudgeon -- all … Read the whole story
by Gavin O'Malley
As its star continues to rise, Instagram is rolling out another way for advertisers to reach its young users. Carousel ads, so-called, are a … Read the whole story
COMMENTARY
by Karina Dobarro
More marketers need to realize the gold mine they are sitting on and not underestimate the power and influence of the Hispanic community. By … Read the whole story
by Karl Greenberg
Clorox has partnered with The Huffington Post around content developed by the news site and its contributing mommy bloggers. The effort comprises more than … Read the whole story
by Erik Sass
When it comes to advertising technology, you can't get much trendier than combining programmatic, mobile and native advertising platforms. That's what Rubicon Project and … Read the whole story
by Gavin O'Malley
Despite efforts to broaden its mass-market appeal, Twitter's user growth will continue to slow, while Instagram will keep taking social-media market share. That's according … Read the whole story
by Wayne Friedman
TV station group owner E.W. Scripps followed business results similar to other TV stations groups' fourth-quarter 2014 results -- lower local core advertising, but … Read the whole story
by Wayne Friedman
On a day when the broad stock market was down -- as well as virtually all media stocks -- TiVo's stock posted strong gains, … Read the whole story
by Wendy Davis
The Cartoon Network is asking appellate judges to reject Android user Mark Ellis's request to revive his video privacy lawsuit. The company argues that … Read the whole story
by Tyler Loechner
Digital ad measurement firm Integral Ad Science on Wednesday announced it has acquired Veenome, a video ad measurement firm. Terms of the deal were … Read the whole story
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by Laurie Sullivan
The relationship between Google and Wal-Mart Stores has ended because the two companies couldn't decide on how to use consumer data to lure shoppers into stores. Google requires retailers … Read the whole story
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by P.J. Bednarski
Big advertisers, including Procter & Gamble and Anheuser-Busch, say they weren't aware their ads were being used as pre-roll before ISIS videos on YouTube. … Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
The once completely male-oriented Spike TV yesterday ballyhooed the growth of its female audience and vowed to continue to work toward evolving its dual-gender … Read the whole story