by Wendy Davis
Four Senate Democrats have re-introduced a bill that would enable consumers to wield control over how information about them is used by data brokers. … Read the whole story
by Steve McClellan
Effective May 1, Matt Seiler will step down as global CEO of IPG Mediabrands, replaced by Henry Tajer, who was named global COO in … Read the whole story
by Gavin O'Malley
The free ride is over for brands on BuzzFeed. The publisher has frozen all Community Brand Publisher accounts. Brands were made aware of the … Read the whole story
by Karlene Lukovitz
Johnnie Walker's premier Blue Label blend has unveiled a prototype "smart bottle" that enables the brand to, among other things, send targeted, personalized marketing … Read the whole story
by Wayne Friedman
TV advertising company Simulmedia will offer "guarantees" to marketers for audience-targeted TV commercials, which it says will produce better business outcomes than traditional buys. … Read the whole story
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by Tyler Loechner
Mediaocean, an ad management platform, on Thursday announced its agency clients will now have access to Spotify's audience inventory. Spotify's desktop, mobile, tablet and … Read the whole story
COMMENTARY
by George Simpson, Featured Contributor
The other day I was reading a byliner in The Guardian about how much people hate and/or distrust advertising (again/still) -- but I was … Read the whole story
by Laurie Sullivan
Apple launched a worldwide ad blitz this week it calls "Shot on iPhone 6," featuring favorite images and videos. The company will turn over … Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
Republicans on Capitol Hill don't appear any happier about the new net neutrality regulations now than they were last week, when the Federal Communications … Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
Reports of the demise of organic reach on Facebook may have been somewhat exaggerated, according to a new report from LiveWorld. The catch is … Read the whole story