Google's acquisition of InMobi for $1 billion would solidify its position as the top player in mobile application ad installations and advertising. The combination … Read the whole story

Firing back at AT&T, the Federal Trade Commission argues in new court papers that it retains authority to sue the telecom for throttling subscribers … Read the whole story

Accenture reports that overall, about 60% of consumers want real-time promotions and offers. But only 20% want retailers to know their current location, and … Read the whole story

The North Face will take consumers through an immersive experience using virtual reality moviemaking techniques at its Chicago, New York, and Los Angeles stores, … Read the whole story

Late last year, MRY Chief Strategy and Innovation Officer Matt Rednor had enough with agency inefficiencies and quit. "Most creative agencies have it wrong," … Read the whole story

Now 41% of U.S. homes have access to subscription video-on-demand services -- up from 36% a year ago. Nielsen also found that around one … Read the whole story

According to "Social Insights: CMO Edition," by social insights firm LeadTail and digital market research firm Neustar, the story most shared by marketers in … Read the whole story

Freedom Communications' experimental attempt to revitalize the newspaper industry has come to an unsuccessful end. Freedom bosses Aaron Kushner and Eric Spitz will resign … Read the whole story

Last summer's organized boycott of the Market Basket supermarket chain made international headlines as 25,000 nonunion employees and nearly 2 million devoted customers battled … Read the whole story

Madison Avenue out-of-home media vet Ray Rotolo has joined proximity-based mobile technology developer Gimbal Inc. as senior vice president of out-of-home assets. Rotolo, a … Read the whole story

College Humor's new spot, complete with a not-unconvincing Tim Cook appearance, reminds us all why an Apple watch in gold is an important purchase … Read the whole story

Although CBS' Les Moonves isn't saying exactly how many, CBS All Access, its stand-alone digital cloud TV service, has over 100,000 subscribers. CBS and … Read the whole story

In the U.S., 180LA had been the client's sports brands agency -- and the shop will continue to do some work for the company … Read the whole story