by Erik Sass
There won't be a Hollywood ending for National CineMedia and Screenvision after all. The country's two leading cinema advertising networks are canceling their merger … Read the whole story
COMMENTARY
by Katie Meier
As content becomes a go-to media strategy I'm wondering whether we can consider close readings as a media strategy as well. Can close readings … Read the whole story
by Steve McClellan
Several UK press reports, citing unnamed sources, reported the bid over the weekend. Dunnhumby tracks billions of shopper purchases via loyalty cards and is … Read the whole story
COMMENTARY
by Manish Bhatia
Changes in viewing behavior demand that buyers and sellers prepare for the eventual convergence of verified cross-platform buying and selling of TV/video inventory at … Read the whole story
by Steve McClellan
WPP's so-called "LEAP" program is a long-term incentive payment program for top executives, and CEO Sorrell received about 36 million British Pounds worth of … Read the whole story
COMMENTARY
by Gary Holmes
With the final seven episodes of "Mad Men" about to launch on April 5, I recently went back to rewatch the first season of … Read the whole story
by Erik Sass
Time Inc. is continuing to roll out digital content hubs in new verticals, with the launch of Mimi, a new site that aggregates fashion-related … Read the whole story
by Larissa Faw
Rolf Olsen has been appointed Chief Data Officer at the WPP media shop. He is tasked with leading the agency's Marketing Sciences group and … Read the whole story
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by Tyler Loechner
News America Marketing, a promotional marketing services firm, has announced its foray into programmatic advertising. The company has partnered with OwnerIQ, a digital marketing … Read the whole story
by Wayne Friedman
Increasing political TV advertising could be squeezing out core local TV marketers -- as TV stations look to balance demands from those year-round TV … Read the whole story
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by Wendy Davis
Web users have curtailed their use of social networking services, apps, email and even search engines as a result of former National Security Agency … Read the whole story
by Laurie Sullivan
Cheetah Mobile, a China-based software company known for products like Clean Master security and storage optimizer for Android devices, has acquired MobPartner for $58 … Read the whole story
by Wayne Friedman
Walt Disney Co. stock has been downgraded by one influential media analyst due to concerns over increased commercial-skipping, rising cord-cutting activity and the growing … Read the whole story
by Laurie Sullivan
Harte Hanks announced the acquisition of 3Q Digital Monday, one of the last major search engine marketing digital agencies in Silicon Valley. The addition … Read the whole story
by Aaron Baar
With all the concern among families over the use of wireless data these days -- how much should they get? Does it roll over?, … Read the whole story
by Larissa Faw
In recent months, full-service agency Young & Laramore (Y&L) has landed the KraftMaid Cabinets and Kelty Outdoor accounts and now, the Indianapolis-based full-service agency … Read the whole story