by Wendy Davis
The Federal Trade Commission will hold a workshop in November examining privacy issues raised by tracking consumers across devices for ad purposes. The agency … Read the whole story
COMMENTARY
by Tom Goodwin, Op-Ed Contributor
SXSW is the festival we love to hate -- a bit like Cannes, CES, Mobile World Congress, and, well, everything. There was a brief … Read the whole story
by Wayne Friedman
Trying to get closer to what digital media has been delivering and promoting for marketers, CBS says it will provide a performance-based metric "audit" … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
The mosh pit that is SXSW renders few substantial themes. The show is all over the place, physically and thematically. You get more from … Read the whole story
by Steve McClellan
Publicis Groupe said today that its founding family, the Badinters, has sold more than 2.4 million shares of its stock in the holding company … Read the whole story
COMMENTARY
by Steve Sternberg, Featured Columnist
Often times, new and ostensibly improved research makes people think they are getting closer to the "truth," when they are actually getting farther away. … Read the whole story
by Laurie Sullivan
A Mobile Marketing Association study shows that allocating more of a brand's overall campaign, which means cannibalizing other media buys, and allocating it to … Read the whole story
by Tyler Loechner
Video ad tech firm Virool has announced the launch of a new video measurement technology it claims measures the emotional reaction consumers have to … Read the whole story
by Fern Siegel
Crown Media Family Networks is getting into the production business. The parent of Hallmark Channel and Hallmark Movies & Mysteries is launching Crown Media … Read the whole story
by Steve McClellan
The Barclays marketer has also served in senior roles at Vodafone and Coca-Cola and several agencies including Lowe Howard-Spink and BBDO Europe and media … Read the whole story
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by Wendy Davis
This morning, Federal Communications Commission Chairman Tom Wheeler told Congress that the net neutrality rules weren't the result of meddling by the Obama administration. … Read the whole story
by Erik Sass
Forbes Media is bolstering its online sharing capabilities for consumers and advertisers with the acquisition of Camerama, a photo-sharing app. According to the companies, … Read the whole story
by Erik Sass
Humor hub Funny or Die is adding new ways to monetize its content and advertiser buys through a partnership with interactive video tech firm … Read the whole story
by Laurie Sullivan
Lack of workforce diversity has become a hot topic among Silicon Valley companies. Many rally for more women in the workforce, but during a … Read the whole story
by Laurie Sullivan
Google plans to fly an 84-foot wind turbine in April that the company has been working on for some time, Google X scientist Astro … Read the whole story
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by Tyler Loechner
Ooyala's Videoplaza, a European-based supply-side platform (SSP), on Wednesday announced a partnership with TubeMogul to create a premium programmatic marketplace for brands and broadcasters … Read the whole story
by Tyler Loechner
Triton Digital, an ad tech firm in the digital audio industry, has been acquired by Vector Capital, a tech-focused private equity firm. Terms of … Read the whole story