by Larissa Faw
The Publicis Groupe media agency network has launched a new network called Blue 449, and its cornerstone is the rebranded Walker Media. The new … Read the whole story
COMMENTARY
by George Simpson, Featured Contributor
If I read one more story where someone claims that today's consumer wants everything customized, personalized or "the way THEY want it," I think … Read the whole story
by Gavin O'Malley
As social and video trends converge, Twitter is determined not to be left out of the resulting revolution. The company is rolling out several … Read the whole story
COMMENTARY
by Barry Lowenthal, Op-Ed Contributor
Today, the best insights come from data derived by the programmatic buying groups, which is why it makes so much sense to put programmatic … Read the whole story
by Erik Sass
Conde Nast Entertainment, the multichannel video production arm of the high-end magazine publisher, has partnered with Rapt Media to create interactive digital video content … Read the whole story
by Larissa Faw
The Musical Poster can be played "acoustically" on a wall or in the performer's lap, or can be hooked up to an amp. By … Read the whole story
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by Wendy Davis
Some staff at the Federal Trade Commission wanted to bring an antitrust lawsuit against Google in 2012, according to documents obtained by "The Wall … Read the whole story
by Steve McClellan
Last month the company said it had a 5.2% full-year 2014 revenue gain to 1.865 billion euros (approximately $2.126 billion) and organic growth for … Read the whole story
by Laurie Sullivan
Google's and Bing's analytics teams are separately attempting to analyze behavior to predict the outcome of March Madness, the men's collegiate basketball games. The … Read the whole story
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by Wendy Davis
New York state regulators are again delaying a decision about whether to approve Comcast's $45 billion merger with Time Warner, Stop the Cap reports. … Read the whole story
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by Sean Hargrave
Starcom MediaVest Group (SMG) has begun the global expansion of its Pace Panel, a knowledge platform that combines custom research with media usage and … Read the whole story
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by Sean Hargrave
The importance of data protection passes no one by in this technology-driven age, but given the contradictions and confusion surrounding new European data laws, … Read the whole story
COMMENTARY
by Dave Morgan, Featured Contributor
People can stop wondering whether "real" television programming will escape the multichannel bundle and find its way to U.S. homes through online streaming services. … Read the whole story