-
by Joe Mandese
Following more than a year of extensive auditing of its TV audience measurement methods, the Media Rating Council has determined that Rentrak's national and … Read the whole story
COMMENTARY
by Bob Garfield, Featured Columnist
In a world of fragmentation, aggregation, plummeting CPMs, ad avoidance and audience parsimony -- in other words, amid the most chaotic media scenario in … Read the whole story
by Laurie Sullivan
TV measurement continues to rapidly change, but traditional gross ratings points that rely on Nielsen viewers are small enough to create problems for networks … Read the whole story
COMMENTARY
by Mike Donahue, Op-Ed Contributor
I believe native advertising is the best thing to happen to digital advertising since GM O'Connell's agency, Modem Media created the first banner ad … Read the whole story
by Steve McClellan
That stands for Agency of Collaboration, which is both a frame of mind and a way of approaching work that is increasingly taking place … Read the whole story
COMMENTARY
by George Ivie
The development of a Viewable Impression standard represents a key interim step on the road to the goal of establishing an audience-based digital measurement … Read the whole story
by Laurie Sullivan
Epson recently signed a deal with Mercedes' AMG Petronas racing team to develop a tour for their museum showcasing Formula One cars. The virtual … Read the whole story
-
by Wayne Friedman
Four of the largest U.S. advertisers spent fewer dollars in 2014 than the year before. Procter & Gamble was down 14.4% to $2.64 billion, … Read the whole story
by Larissa Faw
The proprietary "consumer knowledge" platform combines media usage data in context with custom research and convenience panel capabilities as well as data collected via … Read the whole story
-
by Wendy Davis
Consumer Watchdog is calling on the Federal Trade Commission to reopen an antitrust investigation into Google, in light of this week's news that a … Read the whole story
by Karlene Lukovitz
In under two days, the video clip of Ferrell's first "Tonight Show" segment has generated nearly 2 million views on the show's YouTube channel … Read the whole story
by Erik Sass
Katharine Viner has been appointed the editor in chief of the "Guardian" worldwide, making her the first woman to ever hold the top spot … Read the whole story
by Gavin O'Malley
Expanding its mobile efforts, LinkedIn is rolling out a new Job Search app for Android users. The app features left and right-hand navigation menus … Read the whole story
by Sarah Mahoney
"While Nike is conscious of near-term financial targets, it is very much focused on healthy long-term growth," writes analyst Sam Poser, who covers the … Read the whole story
by Wayne Friedman
Former NBCUniversal executive Sharon Otterman has been named executive vice president/chief marketing officer of Madison Square Garden Company. She will be responsible for planning … Read the whole story
by Tyler Loechner
Mobile ad platform xAd on Friday announced four major executive hires, including Paul Gelb, former head of programmatic and marketplace development at Twitter. Gelb … Read the whole story
by Laurie Sullivan
General Motors is launching an enterprise wide social tool to its international operations, adding to its presence in North America, South America and Europe. … Read the whole story
-
by Wayne Friedman
The NCAA College Basketball Tournament took over the headlines when it came to big TV viewership news on Thursday -- day and night -- … Read the whole story