by Gavin O'Malley
Twitter is partnering with Foursquare to expand its location-based efforts. The microblogging giant believes that Foursquare can help it surface more geographically relevant information … Read the whole story
COMMENTARY
by Tom Goodwin, Op-Ed Contributor
Once a focal point of the digital design industry, SXSW has grown in size and ambition to become a forum for a wide variety … Read the whole story
by Joe Mandese
Programmatic audience exchange OpenX today unveiled a more aggressive method of tracking the quality of online audience impressions sold through its exchange, taking the … Read the whole story
COMMENTARY
by Katie Meier
While everyone was sending #wishuwerehere grams from SXSW, I went to London, to a conference called Convergence. It's part tech, part sound, part new … Read the whole story
by Steve McClellan
The Point of View paper, to be issued Tuesday, will be discussed at Transformation sessions led by Kathleen Brookbanks, COO OMD and Dave Morgan, … Read the whole story
COMMENTARY
by Charlene Weisler, Op-Ed Contributor
We talk about how change is impacting the core mechanics of how we do our jobs, upending our long-cherished metrics and data sets and … Read the whole story
by Steve McClellan
A tribute video to Donahue was shown at the opening Monday morning session of the Transformation conference in Austin. 4As President Nancy Hill praised … Read the whole story
by Karlene Lukovitz
Last week, BK sent a chicken on tour to determine whether six restaurants would serve Chicken Fries for a day. The excitement generated supposedly … Read the whole story
by Steve McClellan
The awards, underwritten by MediaLink, were unveiled at the 4As Transformation Conference in Austin on Monday, and recognize creativity and collaboration among agencies, brands … Read the whole story
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by Wayne Friedman
Former Google executive David Jaye has been named chief marketing officer of NBCUniversal's The Weather Company. Jaye will have marketing, creative and social-media responsibilities … Read the whole story
by Larissa Faw
Alan Smith is joining Assembly as chief digital officer. Previously, Smith was head of media investment and programmatic for North America at Essence, where … Read the whole story
by Gavin O'Malley
Further embedding itself into consumers' mobile lives, Facebook appears to be preparing an app for screening and blocking phone calls. The experimental program complements … Read the whole story
by Tanya Gazdik
"Carhartt did not partner with Madison because he's an accomplished athlete; we partnered with him because he's a hard worker off the field," Carhartt … Read the whole story
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by Larissa Faw
Everyday Health, provider of digital services for pharmaceutical companies, is acquiring Cambridge BioMarketing Group, which provides marketing solutions to launch and grow orphan and … Read the whole story
by Wayne Friedman
Long a staple of NBC's USA Network, the network's WWE programming franchise will get a broad marketing campaign across many NBCUniversal properties. The campaign, … Read the whole story
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by Laurie Sullivan
Media company Cision reported Monday the acquisition of Viralheat, a social tool provider, for an undisclosed sum. The deal helps Cision build out its … Read the whole story
by Erik Sass
SeaWorld Entertainment is seeking to counter critics who are spreading what it characterizes as "misinformation" and "lies" about the treatment and care of killer … Read the whole story
by Laurie Sullivan
Four out of five women in the U.S. wear makeup and interact with their favorite brand products about 20 minutes daily, not including research. … Read the whole story
by Aaron Baar
"We had been bantering about the idea that there are moments in history where you see some event live on TV," Valerie Vargas, VP … Read the whole story