by Steve McClellan
From a technology standpoint, said Armstrong, agencies must be up to date with a capability to "plug in" to AOL's platforms on several levels, … Read the whole story
by Wayne Friedman
The NFL will air an Internet-only national regular-season game next year as a way to test the new TV-video platform. On October 25, a … Read the whole story
by Gavin O'Malley
Trying to steer more ad dollars in its direction, Facebook this week is rolling out a new educational program for agencies and brands. The … Read the whole story
by Gavin O'Malley
Following Facebook's lead, Twitter is testing auto-play video ads among consumers with iPhones and other iOS-supported devices. For the time being, select Twitter users … Read the whole story
COMMENTARY
by Steve Sternberg, Featured Columnist
The success of Fox's new drama, "Empire," has rightfully attracted much praise and headlines. As the broadcast networks plan their schedules for next season, … Read the whole story
by Erik Sass
The total print and online audience for American consumer magazines increased 12.6% from 1.5 billion in February 2014 to 1.7 billion in February 2015, … Read the whole story
COMMENTARY
by Steve Sternberg, Featured Columnist
The final seven episodes of Season 7 of "Mad Men" begin on Sunday, April 5. "Mad Men" proved one of my favorite sayings: "Stars … Read the whole story
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by Steve McClellan
GroupM's Dominic Proctor and Omnicom Media Group's Daryl Simm offered their views to 4As attendees about how their business is evolving to keep pace … Read the whole story
by Laurie Sullivan
Mobile paid-search clicks are forecast to surpass the overall paid-search market by mid-Q4 2015, but immature attribution methods continue to hold back marketers from … Read the whole story
by Karl Greenberg
A panelist at the Content Council's conference summed up the importance of content marketing, particularly on video-rich social media channels -- saying that the … Read the whole story
by Joe Mandese
Rocket Fuel, the programmatic media-buying platform that has been the poster child for machine automation on Madison Avenue, announced that founder George John is … Read the whole story
by Laurie Sullivan
Search retargeting company Magnetic has received a patent for its search retargeting technology. The patent covers Magnetic's programmatic technology for retargeting based on keywords, … Read the whole story
by Joe Mandese
The so-called "programmatic direct" marketplace is disrupting relationships between agencies and publishers right now, but that's a necessary step to get to a smoother … Read the whole story
by Laurie Sullivan
Google revealed Tuesday that Morgan Stanley CFO Ruth Porat will take on the role of CFO for the Mountain View, Calif., company. The announcements … Read the whole story
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by Steve McClellan
Traditional TV business continues as a "real powerhouse," said GroupM's John Montgomery, addressing 4As conference attendees, and is "still the medium of choice for … Read the whole story
by Wayne Friedman
CBS' new hosted "Late Late Show with James Corden" earned strong results, as expected, in its debut outing. "Late Late Show" posted a Nielsen … Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
The first two lawsuits over the new net neutrality rules were filed this week. One case was brought by the trade group US Telecom … Read the whole story