by Katy Bachman
The technology that advertisers use may have changed, but the Federal Trade Commission's mission remains the same. That was the main message in FTC … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Apple's new stand-alone TV service has lofty ambitions, big revenue projections, and a projected legion of crazily devoted consumers. Is that enough? Apple has … Read the whole story
by Tyler Loechner
Starcom MediaVest Group on Tuesday announced the launch of SMG Maps TV, an addressable TV measurement product that it says links addressable TV ad … Read the whole story
COMMENTARY
by Gord Hotchkiss, Featured Contributor
My oldest daughter is graduating from university in a few short weeks. She's planning for the future. Her mother and I, being practical parents, … Read the whole story
by Wendy Davis
In a blow to AT&T, a federal judge ruled on Wednesday that the Federal Trade Commission is entitled to continue pursuing a lawsuit against … Read the whole story
COMMENTARY
by Augustine Fou
This recommendation is based on the simple concept that even if an ad is 100% viewable, if it was caused to load by a … Read the whole story
by Tyler Loechner
Rubicon Project, a large ad tech firm and ad exchange, on Tuesday announced it has acquired Chango, a demand-side platform (DSP) and intent-based marketing … Read the whole story
by Joe Mandese
"The New York Times" is moving the line in the short-attention-span sand to a one-sentence duration of content, unveiling a new form of "storytelling" … Read the whole story
by Joe Mandese
Publicis' Starcom MediaVest Group has named long-time marketing vet Kim Kadlec president of GNC Americas, a new role that places her in charge of … Read the whole story
by Steve McClellan
Sable, the Global CEO of WPP's global advertising network Y&R, told attendees at an IAB mobile conference in New York Monday that mobile is … Read the whole story
by Laurie Sullivan
The Yahoo-Bing Network grew in market share for the third sequential quarter, reaching 26.9% in the U.S. during Q1 compared with Google's 73.1%, among … Read the whole story
by Erik Sass
Digital content platform Flipboard is moving to give users more choices for private sharing with select friends and family with a new service, Flipboard … Read the whole story
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by Katy Bachman
A group of ad attorney gurus gazed into their crystal balls to give some provocative predictions of the regulatory and legal hurdles that advertisers … Read the whole story
by Laurie Sullivan
Google will take the majority of search marketing advertising dollars that marketers spend this year, but growth continues to slow. Research released Tuesday estimates … Read the whole story
by Wayne Friedman
The U.S. cable industry is moving toward further consolidation. The fourth-biggest U.S. operator, Charter Communications, has agreed to buy Bright House Networks, the sixth-biggest … Read the whole story
by Tanya Gazdik
Unilever Foundry and Lions Innovations are partnering to search for marketing technology startups. "Foundry 50 at Cannes" will choose 50 companies that are innovating … Read the whole story
by Wayne Friedman
Comcast Corp., the biggest U.S. cable operator, will invest $4 billion in a new "entrepreneurial" company led by its chief financial officer. Michael Angelakis, … Read the whole story
by Erik Sass
Esquire Network, the magazine branded cable network launched in September 2013, is adding five new original series to its lineup this year, the NBCU … Read the whole story