by Wayne Friedman
The number of marketing and media deals in the first quarter of 2015 was about the same compared to the same time period of … Read the whole story
by Joe Mandese
In a move that seems to reposition itself from its original intent of measuring the audiences of online advertising, Nielsen this morning announced a … Read the whole story
by Steve McClellan
He also lied about it under oath, according to Bankruptcy Trustee Sandra McBeth who is overseeing the KSL Media founder's personal bankruptcy case. McBeth … Read the whole story
by Katy Bachman
Advertisers shouldn't assume that gridlock on Capitol Hill will stop lawmakers from limiting the advertising tax deduction. The ability of a company to deduct … Read the whole story
by Laurie Sullivan
Google wants to rid ad-injecting extensions from its Chrome browser after finding that nearly 200 exposed millions of users to deceptive practices or malicious … Read the whole story
by Tyler Loechner
Clypd, a supply-side platform (SSP) for programmatic TV advertising, on Wednesday announced a partnership with Discovery Communications, the large pay-TV programmer that's home to … Read the whole story
by Wayne Friedman
First-quarter 2015 cable news networks continued their current trends: CNN up, MSNBC way down and industry leader Fox News about the same versus the … Read the whole story
COMMENTARY
by
Did Jon Stewart hire Trevor Noah to replace himself as host of "The Daily Show" because they both identify as male persons with two … Read the whole story
by Wendy Davis
Hulu has defeated a lawsuit alleging that it violated Web users' privacy rights by automatically transmitting the titles of videos they watched to Facebook. … Read the whole story
COMMENTARY
by Eric J. Harrison
Who owns the rights to media being produced? A small but growing number of ad agencies and boutique production companies are using new clauses … Read the whole story
by Laurie Sullivan
Capturing one complete view of the customer journey remains ridden with obstacles, yet it is imperative for success. A recent study reveals weaknesses in … Read the whole story
by Gavin O'Malley
For better or worse, little people can now have social profiles long before they utter their first words. The development comes courtesy of Facebook, … Read the whole story
by Laurie Sullivan
The Yahoo-Bing Network grew in market share for the third sequential quarter, reaching 26.9% in the U.S. during Q1 compared with Google's 73.1%, among … Read the whole story
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by Wayne Friedman
With continued strong results at AMC, the cable network will give its president Charlie Collier some added new responsibility -- with SundanceTV. Collier, president … Read the whole story
by Gavin O'Malley
Continuing to experiment at the intersection of mobile and video, Facebook is rolling out Riff -- a new app that lets friends collaborate on … Read the whole story
by Erik Sass
Amid growing concern about social issues in sports, including the obstacles faced by LGBT athletes, "Sporting News" is helping foster diversity in athletics through … Read the whole story
by Erik Sass
Meredith Corp. has launched a new English-language quarterly magazine targeting Hispanic mothers in the millennial generation. Called 'Parents Latina,' it's a spinoff of the … Read the whole story
COMMENTARY
by Cory Treffiletti, Featured Contributor
In "Game of Thrones" there's an epic quest to unite the Seven Kingdoms. In marketing, it's quickly becoming the same kind of conversation as … Read the whole story