by Wayne Friedman
Amid strong TV ratings, the NCAA College Basketball Championship game pulled in an estimated $153.4 million in advertising revenue on CBS -- part of … Read the whole story
COMMENTARY
by
Though we would like it to be, "Mad Men" is not really about advertising. Instead, it's about the death of the American Dream, using … Read the whole story
by Steve McClellan
The Parties said they're creating new tools to help WPP clients effectively create campaigns across all Facebook ad formats, including video, photo, and link … Read the whole story
COMMENTARY
by Clayton Scott
Nielsen paid $200 million for the data exchange-a pretty penny for a great platform. And the potential benefits of integrating it with other Nielsen … Read the whole story
by Joe Mandese
Citing a "lack of visibility" about the company's earnings future, influential Wall Street analyst Dan Salmon has downgraded his recommendation for Omnicom's stock from … Read the whole story
COMMENTARY
by Cory Treffiletti, Featured Contributor
There are some dirty truths about fraud. I'm really starting to agree that it's beyond time that our industry addresses the topic. I latched … Read the whole story
by Wayne Friedman
The three major broadcast networks continue to see a rising median age for their prime-time viewers -- now 57 -- which could be an … Read the whole story
by Adam Buckman
USA Network has unveiled a handful of new shows focused on brave, heroic central characters. The network also talked about Donny Deutsch. The famed … Read the whole story
by Fern Siegel
Time Inc has dived into the Spanish-language TV arena, in collaboration with Telemundo, a division of NBCU. Debuting April 11, "SOS: Salva Mi Casa," … Read the whole story
by Erik Sass
YouTube Kids, a new video app targeting children with a range of age-appropriate programming, is catching flak from a coalition of children's and consumer … Read the whole story
by Joe Mandese
For the second year in a row, Omnicom's BBDO Worldwide unit ranked as the world's "most effective" agency network, according to Effie Worldwide, a … Read the whole story