by Erik Sass
To help advertisers and media buyers keep pace with this fast-growing new medium, the Interactive Advertising Bureau is publishing a new Digital Audio Buyer's … Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
If you can't beat 'em, buy 'em. That seems to be Google's thinking, if you believe rumors circulating in the trade press that the … Read the whole story
by Tyler Loechner
iHeartMedia, a large media and entertainment company, on Wednesday announced plans to launch a programmatic ad platform for its broadcast radio stations. Brands and … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Search marketers familiar with auction-based advertising could have a new opportunity if the trend continues. Picture this: One ad budget, five advertising channels, and … Read the whole story
by Larissa Faw
OMD will continue to serve as the lead agency for traditional media planning and buying, and now adds search and digital planning responsibilities. Multicultural … Read the whole story
COMMENTARY
by Mahi de Silva, Op-Ed Contributor
The smartphone has become a control hub to emerging technologies, opening the door to the Internet of Things and setting the stage for a … Read the whole story
by Wayne Friedman
Traditional cable and network TV content continues to heavily influence digital in-stream video media prices, according to a new report. Many of the highest … Read the whole story
by Erik Sass
Bauer Media Group USA, a magazine publisher best known for salacious celebrity gossip titles, is entering new territory with the launch of a new … Read the whole story
by Larissa Faw
Non-official sponsor McDonald's proved to be the most "consumed" and "seen" brand in association with March Madness, according to research from Amobee Brand Intelligence, … Read the whole story
by Tyler Loechner
Advertising technology revenue is set to grow over 300% by 2020 -- up from $30 billion in 2015 to $100 billion by 2020 -- … Read the whole story
by Wayne Friedman
Sinclair Broadcast Group and Visible World will work on a programmatic system to aggregate impressions across Sinclair's 161 stations. The platform called Audience Network … Read the whole story
by Gavin O'Malley
Following a soft launch last month, Instagram is ready to dispense its Carousel ads to a broader audience. The first brands to give Carousel … Read the whole story
by Karl Greenberg
PGA Tour fans get "mPoints" across the Tour's properties for doing things like checking on any of the PGA Tour's six Tours, sharing content, … Read the whole story
-
by P.J. Bednarski
It will be interesting to see how much HBO Go's streaming quality has improved since the network signed on with Major League Baseball Advanced … Read the whole story