by Wayne Friedman
First-quarter U.S. domestic national TV advertising still appears to be "disappointing," according to one analysis. National TV advertising is forecast to dip 8.6% in … Read the whole story
COMMENTARY
by Sean Cunningham
To sell more stuff, advertisers need to use all the video options in balance. That means building a base in the places where consumers … Read the whole story
by Steve McClellan
The four largest ad holding companies experienced stock declines Monday after Pivotal Research senior analyst Brian Wieser issued a note downgrading the ratings he … Read the whole story
COMMENTARY
by Katie Meier
Things are in moments now. Meaning (both discovering it and making it) has to happen quickly in a cut-down society. Yet the paradox is … Read the whole story
by Wayne Friedman
Finding a potentially new high-profile TV sports athlete has given a boost to CBS -- 21-year-old Jordan Spieth, who dominated in winning the big … Read the whole story
COMMENTARY
by Gary Holmes
Every time my wife and I discuss household spending, her first idea is to cancel HBO. This has been her opening gambit so many … Read the whole story
by Tyler Loechner
Just over one year after announcing plans to roll all of its ad tech properties into a single platform, AOL on Tuesday officially announced … Read the whole story
by Joe Mandese
There is perhaps no greater symbol of the success -- or failure -- of content than the tomato. Produce something bad and your audience … Read the whole story
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by Erik Sass
There's a new top boss at CBS Radio, with Monday's announcement that current president and CEO Dan Mason will step down, to be replaced … Read the whole story
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by Katy Bachman
Lawmakers' return to Capitol Hill this week will be marked by a renewed effort to find a way to curb the abusive practices of … Read the whole story
by Steve McClellan
The holding company said the new unit, Gain Theory, "combines WPP's intellectual capital in media, marketing, data and technology to create a consultancy that … Read the whole story
by Karl Greenberg
While PepsiCo replaces Coke in the NBA, Coca-Cola has just signed a four-year deal that makes it official (non-alcoholic) beverage of MLS and U.S. … Read the whole story
by Karlene Lukovitz
This time, the number of popular U.S. first names on bottles will be blown out to at least triple the 250 offered last year, … Read the whole story
by Laurie Sullivan
Google is forming partnerships and building out apps with companies that will allow it to expand its cloud services. The latest partnership with Avere, … Read the whole story
by Laurie Sullivan
YouTube's Ad Leaderboard took a turn in March, racking up 166.2 million minutes watched for the top 10, up 8% compared with February. Overall, … Read the whole story
by Larissa Faw
"Game of Thrones" continues to be HBO's biggest hit. While the series accounted for 19% of all HBO-related online awareness between March 9-April 8, … Read the whole story
by Gavin O'Malley
Given the cringe-worthy risks, companies are often wary about employees speaking on their behalf on social media. LinkedIn thinks this cautious approach means missing … Read the whole story
by Wendy Davis
Siding with AMC, a federal judge has dismissed a lawsuit accusing the company of violating a video privacy law by disclosing information about users … Read the whole story