First-quarter U.S. domestic national TV advertising still appears to be "disappointing," according to one analysis. National TV advertising is forecast to dip 8.6% in … Read the whole story
- COMMENTARY
To sell more stuff, advertisers need to use all the video options in balance. That means building a base in the places where consumers … Read the whole story
The four largest ad holding companies experienced stock declines Monday after Pivotal Research senior analyst Brian Wieser issued a note downgrading the ratings he … Read the whole story
- COMMENTARY
Things are in moments now. Meaning (both discovering it and making it) has to happen quickly in a cut-down society. Yet the paradox is … Read the whole story
Finding a potentially new high-profile TV sports athlete has given a boost to CBS -- 21-year-old Jordan Spieth, who dominated in winning the big … Read the whole story
- COMMENTARY
Every time my wife and I discuss household spending, her first idea is to cancel HBO. This has been her opening gambit so many … Read the whole story
Just over one year after announcing plans to roll all of its ad tech properties into a single platform, AOL on Tuesday officially announced … Read the whole story
There is perhaps no greater symbol of the success -- or failure -- of content than the tomato. Produce something bad and your audience … Read the whole story
There's a new top boss at CBS Radio, with Monday's announcement that current president and CEO Dan Mason will step down, to be replaced … Read the whole story
Lawmakers' return to Capitol Hill this week will be marked by a renewed effort to find a way to curb the abusive practices of … Read the whole story
The holding company said the new unit, Gain Theory, "combines WPP's intellectual capital in media, marketing, data and technology to create a consultancy that … Read the whole story
While PepsiCo replaces Coke in the NBA, Coca-Cola has just signed a four-year deal that makes it official (non-alcoholic) beverage of MLS and U.S. … Read the whole story
This time, the number of popular U.S. first names on bottles will be blown out to at least triple the 250 offered last year, … Read the whole story
Google is forming partnerships and building out apps with companies that will allow it to expand its cloud services. The latest partnership with Avere, … Read the whole story
YouTube's Ad Leaderboard took a turn in March, racking up 166.2 million minutes watched for the top 10, up 8% compared with February. Overall, … Read the whole story
"Game of Thrones" continues to be HBO's biggest hit. While the series accounted for 19% of all HBO-related online awareness between March 9-April 8, … Read the whole story
Given the cringe-worthy risks, companies are often wary about employees speaking on their behalf on social media. LinkedIn thinks this cautious approach means missing … Read the whole story
Siding with AMC, a federal judge has dismissed a lawsuit accusing the company of violating a video privacy law by disclosing information about users … Read the whole story
