WPP continues to invest in the ad technology world, as the holding company on Wednesday announced it has acquired Medialets, a mobile ad firm … Read the whole story

The appointments came without a formal review, but after a month of intensive discussions between the two sides. Globally, Bacardi is estimated to spend … Read the whole story

Horizon will handle strategic planning, activation and analytics responsibilities across all communications channels for both networks. The agency's Los Angeles office will serve as … Read the whole story

Nielsen says nearly half of its global respondents, 49%, say they watch live video programming more if it has a social-media tie in. And … Read the whole story

With more magazine publishers adopting native advertising, the American Society of Magazine Editors has revised its editorial guidelines to reflect the new reality -- … Read the whole story

During its second PeopleFront in New York Wednesday afternoon, Simulmedia announced it will extend its audience delivery guarantees to include their performance against customer's … Read the whole story

As part of an ongoing effort to engage newcomers and social novices, Twitter has revamped its homepage for people who are not signed-in to … Read the whole story

"There's a lot of growth potential for Nike in this lifestyle category," says Amit Bhattacharjee, visiting assistant professor of marketing at Dartmouth's Tuck School … Read the whole story

Netflix keeps growing -- in terms of subscribers in the U.S. and worldwide. In the first quarter, the subscription video on demand service added … Read the whole story

Google will update its search algorithms next week, sending some large companies back to the drawing board to make their sites more mobile friendly. … Read the whole story

The underbelly of the Web connects a person's Gmail email address, YouTube account, Google Maps, search queries on google.com, and other Google services that … Read the whole story

Tinder has officially integrated with Instagram. Now, users of the popular dating app can connect to their Instagram accounts with a single tap, which … Read the whole story

The report from "Sponsorship Today," analyzing 503 deals across the world, pegs General Motors' spend at $235 million, followed by Toyota at $207 million. … Read the whole story

LinkedIn is asking a judge to dismiss a lawsuit brought by Pennsylvania resident Branton Lea, who says the social networking service wrongly used his … Read the whole story

Vindico, a Viant company and digital video ad platform, recently released its 2014 Annual Report, zeroing in on the topic of viewability. Vindico notes … Read the whole story

A social media communications management system from Forbes? Sure, why not! The business magazine turned digital media powerhouse and branding juggernaut is licensing its … Read the whole story