by Gavin O'Malley
How does paid TV advertising affect a brand's earned social media? Drawing a direct link between the two, new research from Nielsen shows how … Read the whole story
COMMENTARY
by Charlene Weisler, Op-Ed Contributor
It seems as if the accessibility of big data enables all types of media trading, targeting and placement. Still, it was by talking to … Read the whole story
by Wayne Friedman
Half of connected TV owners are more likely to stream content than to watch traditional TV because there are fewer commercials. The Interactive Advertising … Read the whole story
COMMENTARY
by Mitch Oscar, Op-Ed Contributor
Spain. July 2, 1494. A stone-cold morning. Spanish King Ferdinand II complains to his queen, Isabella: "The Portuguese. Always the Portuguese." Isabella munches on … Read the whole story
by Steve McClellan
As part of the agreement, IPG Mediabrands said that various teams at its agencies and other operating units, which include Initiative and UM, would … Read the whole story
COMMENTARY
by Scott Knoll
The industry is completely focused on viewability right now. You can't go a day without reading an article about the topic. While measuring whether … Read the whole story
by Sarah Mahoney
PwC says that the five key sharing sectors, which include travel, car sharing, finance, staffing and music and video streaming, generate $15 billion in … Read the whole story
by Gavin O'Malley
Still experimenting with its messaging model, Twitter is making it easier for users to receive direct messages. Brands and individual users can now opt … Read the whole story
by Laurie Sullivan
Marketers and media continue to focus on Google's mobile algorithm changes, effective Tuesday, on smartphones and tablets, but few consider how it will influence … Read the whole story
by Karlene Lukovitz
The spot's creative, from Anomaly, underscores the brand's key differentiator -- that it's real leaf-brewed tea, not made with powders or concentrates -- by … Read the whole story
by Wayne Friedman
Longtime ESPN senior advertising/marketing executive Sean Bratches is departing the sports media company. Some of his key accomplishments include starting up the first live, … Read the whole story
by Karl Greenberg
Jeep -- which has been pitching 20-somethings since earlier this year when it launched a program with NBCUniversal and iHeartRadio -- is extending the … Read the whole story
by Laurie Sullivan
Yahoo Labs has created an algorithm to detect anomalies in data streams that could help marketers improve search campaigns. The company's scientists developed the … Read the whole story
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by Joe Mandese
Former Acxiom Chief Revenue Officer Nada Stirratt is joining location-based mobile ad network Verve Mobile as CEO. She succeeds Tom MacIsaac. Prior to Acxiom, … Read the whole story
by Wayne Friedman
Two Sundays in a row, with special Sunday daytime/nighttime events, put CBS on top. "The Academy of Country Music Awards" -- running from 8 … Read the whole story
by Erik Sass
Following the launch of several overseas editions, the "Guardian" is testing a new international home page that caters to its growing audience of readers … Read the whole story
by Steve McClellan
Love has been appointed chairman of the agency's Board of Advisors, effective immediately. Previously vice chairman of Omnicom Group and CEO of its Asia-Pacific, … Read the whole story