by Joe Mandese
For more than seven years, Havas has been asking what is perhaps the most existential question that could be asked of any brand: What … Read the whole story
COMMENTARY
by Katie Meier
This week over in literature, a group of writers withdrew from the PEN American Center's annual gala in protest over giving an award to … Read the whole story
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by Erik Sass
A consortium of big media companies has joined forced with online measurement giant comScore to produce cross-media measurement techniques to track their combined audience … Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
Before the deal collapsed this week, Federal Communications Commission Chairman Tom Wheeler hadn't said much publicly about Comcast's $45 billion bid to take over … Read the whole story
by Wayne Friedman
For ESPN, it's now hardball against Verizon. ESPN has filed a lawsuit against Verizon for "breach of contract," as Verizon FiOS announced efforts to … Read the whole story
COMMENTARY
by Nils Forsblom
Many people don't realize how smart their smartphones really are. New sensors - and there are many - invite new possibilities. A major field … Read the whole story
by Joe Mandese
In a move that could accelerate the shift toward so-called "viewable" ad impressions, the Association of National Advertisers this morning issued an advisory to … Read the whole story
by Larissa Faw
The company's Q1 revenue growth (7.4% organic upswing) was overshadowed by the disclosure of financial irregularities concerning CEO Nadal. During the quarter, MDC incurred … Read the whole story
by Wayne Friedman
Attendance at NewFronts presentations by media advertising executives resulted in overall interest and long-term revenue gains for new digital video platforms -- but not … Read the whole story
by Joe Mandese
The New York Times pitched some "early experimentation" with virtual reality at its NewFront presentation at Skylight Modern in New York City Monday, showcasing … Read the whole story
by Adam Buckman
The core of BuzzFeed's presentation was that the original, short-form video content it produces and distributes over many platforms in addition to its own … Read the whole story
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by Tyler Loechner
Less than one month after Rubicon Project announced plans to acquire Chango, an intent-based marketing firm, the deal -- worth approximately $122 million, primarily … Read the whole story
by Tyler Loechner
Retailing giant Kroger on Monday announced it has acquired a significant portion of Dunnhumby Ltd., a data analytics firm owned by Tesco. Kroger is … Read the whole story
by Laurie Sullivan
While the Internet has become a lifeline to share information about individuals in disaster areas, more must be done to create emergency standards and … Read the whole story
by Wendy Davis
The Supreme Court on Monday agreed to hear Spokeo's appeal of a ruling that allowed a Virginia resident to proceed with a lawsuit alleging … Read the whole story
by Steve McClellan
Half of those selected, including Juror President Cindy Gallop, are from the U.S. The new Lion, disclosed last month and created in cooperation with … Read the whole story
by Tyler Loechner
Earlier this year, comScore announced the launch of an "Industry Trust" initiative intended to bring its advertising metrics directly to programmatic ad platforms. The … Read the whole story