Starting in September, ad companies will have to allow people to opt out of receiving ads that are targeted based on data collected across … Read the whole story
I read a byliner that said that the future of online advertising is not display, but native content distributed by automated feeds at scale. … Read the whole story
Google has released the names of companies profiting from injecting ads into its owned Web site pages. Ad injectors are malicious programs that insert … Read the whole story
Live-streaming app Periscope was banned this week. Both the NHL and MLB have decided that it's not welcome in their stadiums, which - while … Read the whole story
Gravity4, an advertising technology company founded last summer that has made a slew of smaller acquisitions since launch, has made its largest move to … Read the whole story
Placemedia, a supply-side platform (SSP) for linear television, on Thursday announced it will offer programmatically sold inventory at the the TV upfront. The "programmatic … Read the whole story
The amount of pre-roll video inventory available for programmatic buying nearly doubled in the first quarter of 2015 over the final quarter of 2014, … Read the whole story
Netflix recently warned the Federal Communications Commission that AT&T's proposed $48 billion takeover of DirecTV could pose a threat to online video distributors. The … Read the whole story
The incumbent -- WPP's Mindshare -- is expected to participate, as is Horizon Media, according to sources. CVS spent $84.4 million on advertising last … Read the whole story
Consumers research products on a marketplace or search engine like Amazon, Bing, Google, or Yahoo, and click through paid search or on a shopping … Read the whole story
A new study says that 31% of U.S. consumers would pay $30 a month for a la carte TV programming, 17% would pay $75 … Read the whole story
Time Inc. announced that total revenues decreased 9% from $745 million in the first quarter of 2014 to $680 million in the first quarter … Read the whole story
While it hasn't revealed a name for the new brand yet, analyst Charles Grom, who covers the retailer for Sterne Agee, writes that 365, … Read the whole story
A Midwesterner who tired of Michigan winters moved to Florida where he founded Samuel B. Crispin Advertising in 1965. Chuck Porter joined in the … Read the whole story
After some strong periods, Scripps advertising revenue was essentially flat for its most recent three-month reporting period -- up just 0.1% -- to $429 … Read the whole story
As part of the MDC Partners network, Y Media Labs will provide MDC with agencies streamlined access to mobile strategy, design, and development capabilities, … Read the whole story
Determined to return Flickr to its former glory, Yahoo just relaunched the photo-sharing platform with a focus on mobile and archival management. A new … Read the whole story