by Tyler Loechner, Gavin O'Malley
While Verizon and AOL are both consumer-facing companies, analysts and industry watchers say their merging has more to do with data and ad technology. … Read the whole story
COMMENTARY
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Could Matthew Weiner have actually planned that "The Milk & Honey Route" -- the second-to-last "Mad Men" episode of this final half-season, with its … Read the whole story
by Wayne Friedman
Can social media predict which TV shows might be cancelled? Shows that elicit more love in the emotional attributes portions of conversation correlate with … Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
Verizon's proposed $4.4 billion acquisition of AOL gives the Federal Communications Commission another reason to impose privacy obligations on broadband providers. That's according to … Read the whole story
by Adam Buckman
Former President Clinton noted the spending power and reach of Hispanics for advertisers at Univision's upfront. He drove home the message that there is … Read the whole story
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by editor
The Appy Awards have unveiled finalists for the 2015 competition in 46 categories ranging from Branded Content to Wearables apps. Finalists will be announced … Read the whole story
by Adam Buckman
ESPN Radio's "Mike & Mike" show (6-10 a.m. Eastern), hosted by Mike Golic and Mike Greenberg and originating for nearly 16 years from ESPN … Read the whole story
by Wayne Friedman
Amid a lackluster national TV network advertising market, ABC has maintained a somewhat even keel this season -- in ratings and revenue -- as … Read the whole story
by Wendy Davis
A proposed data breach bill in Illinois would create "unnecessary compliance burdens" for businesses, the ANA and other trade groups said on Tuesday in … Read the whole story
by Joe Mandese
Turner Broadcasting System this morning announced a reorganization, naming Doug Shapiro executive vice president and chief strategy officer. Shapiro is currently senior vice president-international … Read the whole story
by Laurie Sullivan
Mergers and acquisitions (M&A) related to companies supporting the Internet of Things continue to climb. So far in 2015, companies have spent $14.8 billion … Read the whole story
by Larissa Faw
GianCarlo Pitocco will serve as the agency's first chief strategy officer and will lead the strategy and analytics practice. He previously worked at GCP&Co., … Read the whole story
by Erik Sass
Advertising retargeting firm Magnetic, which draws on browser and search histories to determine consumer intent, is joining forces with native ad platform TripleLift to … Read the whole story
by Karl Greenberg
Chevrolet says that in addition to the broadcast spot, there is digital work tied to the film. The next-gen Chevrolet Volt and EN-V concepts … Read the whole story
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by Wayne Friedman
TV networks may be feeling a little better about national TV advertising in this first quarter -- but that's mostly because it isn't up … Read the whole story
by Laurie Sullivan
Search, digital advertising, video content and mobile are the seeds sowing the relationship between Verizon and AOL. The telecommunications company signed an agreement to … Read the whole story
by Tyler Loechner
Rubicon Project, an ad exchange and ad tech provider, continues to bang the "programmatic direct" drum. But this time, the ad tech provider wants … Read the whole story