by Steve McClellan
In the U.S. last year, 21st Century Fox spent $770 million in measured media, according to Kantar. Incumbents include Publicis Groupe's Zenith Media and … Read the whole story
by Gavin O'Malley
Pinterest is putting its ad business into high gear with a new video unit, fresh targeting features, cost-per-engagement measurement tools, more accountable pricing, and … Read the whole story
by Sarah Mahoney
While many chains are under increasing consumer scrutiny about how poorly they treat workers -- with competitors like Target and TJMaxx also scrambling to … Read the whole story
by Wayne Friedman
Illegal video streaming for movie and TV content on Web sites generated more than $200 million dollars in advertising revenues in 2014. Some 589 … Read the whole story
by Steve McClellan
The incumbent, Interpublic's UM, has serviced the account since winning the client's last U.S. review in 2009, when it out-dueled the previous incumbent, Omnicom … Read the whole story
COMMENTARY
by
Just when you thought the show was not about advertising, they drag you back in. Well, at least Don didn't wake up with Bob … Read the whole story
by Erik Sass
While mainstream consumer magazines and newspapers suffered another round of print ad declines last year, LGBT media continued to defy the trend with increased … Read the whole story
COMMENTARY
by Joe Broumand
If an ad is blocked during a particular user's visit then that "ad space" can never be sold to a marketer. What will cause … Read the whole story
by Wayne Friedman
With only two reporting days left of the 2014-2015 season, NBC and CBS will again make claims to be the best-performing TV networks. NBC, … Read the whole story
by Erik Sass
Close on the heels of a major revamp for its print and digital products, "The New York Times Magazine" is jumping into the event … Read the whole story
-
by Tyler Loechner
More and more ad tech platforms are turning to pre-bid data to inform automated ad campaigns, and many of them are turning to the … Read the whole story
by Larissa Faw
Zenna replaces Phuc Truong, who left the agency last fall to join the alcohol delivery service start-up Drizly. Mobext currently develops mobile marketing solutions … Read the whole story
by Steve McClellan
Newman succeeds Alex Leikikh, who was elevated to CEO of Mullen Lowe Group on May 11 when IPG announced plans to join Mullen and … Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
For the third time in three years, Comcast and CenturyLink have taken a battle about ads for broadband service to the Better Business Bureau's … Read the whole story
COMMENTARY
by Gord Hotchkiss, Featured Contributor
So, Don Draper is now history. Well, actually, he's always been history. He started and finished as a half-century look back at what advertising … Read the whole story