by Joe Mandese
The U.S. ad marketplace declined 9.9% in April, according to a new dynamic market index of Madison Avenue's media trading volume. The index, called … Read the whole story
by Wendy Davis
Mozilla today is unveiling its "Suggested Tiles" ad platform, which allows marketers to serve targeted ads to Firefox users. "We want to show the … Read the whole story
by Steve McClellan
BASF spent about $22 million on ads in the U.S. last year, down from nearly $29 million in 2013. Worldwide ad expenditures weren't immediately … Read the whole story
by Wendy Davis
Ad company Turn is asking a federal judge to send a lawsuit centering on its alleged use of "zombie" cookies to an arbitrator. The … Read the whole story
by Wayne Friedman
Global digital TV homes will continue to soar in numbers in the next few years. While North America will show only modest growth, U.S.-based … Read the whole story
by Gavin O'Malley
Retailers are driving the boom in programmatic ad spending, new research finds. This year, the U.S. retail industry will spend $3.71 billion to purchase … Read the whole story
COMMENTARY
by Sean Muller
If advertisers want a better snapshot of what's happening with their ads, they should be tracking activation, not ratings. They should be looking at … Read the whole story
by Erik Sass
Online content pirates make a nice living from digital advertising -- and a lot of this business comes from ads for premium brands that … Read the whole story
COMMENTARY
by Charlene Weisler, Op-Ed Contributor
The upfront is just getting started and already there are prognosticators reporting that the decline in revenue will continue from last year. Agency execs … Read the whole story
by Wayne Friedman
Two major cable TV providers witnessed sharp hikes in stock prices on Wednesday. Cablevision Systems witnessed a major 18% rise to $24.73, due to … Read the whole story
by Karl Greenberg
"Given that people so often turn to the Internet and smartphone apps to research vehicles -- and can even see what others have paid … Read the whole story
by Karl Greenberg
In the future the car will give brands access to the single most important good of the 20th century -- private space and quality … Read the whole story
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by Tyler Loechner
AdRoll, a retargeting firm, on Wednesday announced a new version of its bidding algorithm that it claims boosts viewability rates by 37% and click-through … Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
Many Americans doubt that data about their Web activity will be kept private by online ad companies, social video sites and other Web service … Read the whole story