by Joe Mandese
A potentially disruptive new technology developed by an Israeli start-up takes the concept of addressability to a new extreme: It detects your actual address … Read the whole story
by Steve McClellan
In a last-minute flurry just before the long holiday weekend, three more multinational advertisers called media agency reviews -- pharma and health care giant … Read the whole story
by Wayne Friedman
Although double-digit-percentage TV scatter revenue gains in April helped counteract major declines in upfront dollars placed, total national TV dollars placed on TV networks … Read the whole story
by Wayne Friedman
Traditional TV programmers and distributors continue to gain share and business from online video advertising. "Authenticated" viewing from MultiVideo Program Distributors (MVPDs) now accounts … Read the whole story
by Erik Sass
Native advertising platforms have been moving to address advertiser demands for more accountability around issues like ad visibility and user engagement. To that end, … Read the whole story
by Wayne Friedman
Despite slipping traditional video subscriber growth, the global value of pay TV services grew by mid-single-digit percentages in 2014 -- and will continue to … Read the whole story
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by Wendy Davis
Eric Taylor, an 18-year-old security researcher, discovered a flaw in Charter Communications' Web site that may have exposed personal information about its customers, Fast … Read the whole story
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by Gavin O'Malley
Bing is building a “massive index of apps and app actions” so it can surface content from native iOS, Android and Windows 10 apps … Read the whole story
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by Gavin O'Malley
Potentially delaying its new TV service, Apple is trying to secure access to live programming from local stations around the country. “That would distinguish … Read the whole story
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by P.J. Bednarski
This article from The Street expresses some bafflement about the online video service owned by CBS, ABC, and NBC's parents, which recently announced a … Read the whole story
COMMENTARY
by Bob Garfield, Featured Columnist
When intellectual property attorneys wedge themselves between the federal government and business, the billings and absurdity tend to run wild. Deep focus on the … Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
AT&T, CenturyLink and a coalition of trade groups recently asked a federal appellate court to stay a portion of the Federal Communications Commission's historic … Read the whole story