by Joe Mandese
Amy Armstrong, a 19-year vet of Interpublic agencies and a strong proponent of advanced analytics -- especially real-time attribution and programmatic media-buying -- has … Read the whole story
COMMENTARY
by Gary Holmes, Op-Ed Contributor
The majority of scripted television shows focus on one of two big topics: 1) the family or 2) the workplace. That's a lot of … Read the whole story
by Wayne Friedman
Charter Communications, with big help from Liberty Media, has now moved quickly in buying Time Warner Cable in a proposed $56.7 billion deal -- … Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
Advertisers, agencies and publishers serve the AdChoices icon more than 1 trillion times each month. Yet despite the icon's presence throughout the Web, fewer … Read the whole story
by Wendy Davis
Advocacy group Free Press is warning that Charter's proposed $56.7 billion acquisition of Time Warner, combined with Charter's acquisition of Bright House Networks, could … Read the whole story
COMMENTARY
by Coskun Tuna
Most of the criticism against native advertising arises from a superficial knowledge and partly contemptible consideration. What has always been a part of the … Read the whole story
by Erik Sass
Ever since its spinoff by Time Warner last year, Time Inc. has worked steadily to diversify its online offerings through acquisitions and partnerships. The … Read the whole story
by Laurie Sullivan
eBay has reinvented its advertising business through the launch Tuesday of a promoted listing service. Alex Linde, VP of advertising monetization, told "Search Marketing … Read the whole story
by Gavin O'Malley
At least for the moment, a majority of consumers say they prefer live-streaming apps like Periscope and Meerkat for sharing time with friends and … Read the whole story
by Tyler Loechner
There are many facets to, and implications of, Verizon's recent $4.4 billion acquisition of AOL, but a new "Schedule 14D-9" statement filed to the … Read the whole story
by Wayne Friedman
NBCU has hired digital advertising veteran Denise Colella as senior vice president of advanced advertising products and strategy within its advertising sales unit. Colella … Read the whole story
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by Tyler Loechner
Programmatic ad platform Netmining on Tuesday announced a partnership with analytics firm Moat to beef up its reporting capabilities. "We have found that more … Read the whole story
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by Wendy Davis
Five German companies -- Nivea, travel site HRS, ticket seller Eventim, and fashion companies KIK and Peek & Cloppenburg -- removed Facebook's Like button … Read the whole story