by Steve McClellan
Jim Hytner, who was previously CEO for the Mediabrands G14 region, is stepping into the role of global chief operating officer this September -- … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
The rash of media reviews set up by major advertisers around the same time as the upfront could throw a wrench in the works … Read the whole story
by Joe Mandese
The programmatic media-buying marketplace is growing rapidly, but it is rising faster among some stakeholders than others -- especially among marketers themselves, according to … Read the whole story
by Steve McClellan
The award was introduced last year as a replacement for the previously issued Media Agency of the Year Award, which isn't coming back either. … Read the whole story
COMMENTARY
by Ian Davidson
Don't be too quick to replace traditional ad units with native, especially if you don't have robust technology in place. Rather, start with a … Read the whole story
-
by Wayne Friedman
Pure-play digital advertising platforms' growth rate continues to surpass both broadcast TV and cable TV gains. Digital advertising sales -- excluding those online revenues … Read the whole story
COMMENTARY
by Charlene Weisler, Op-Ed Contributor
Mike Bloxham might be best known in research circles for his work at Ball State University, where his ethnographic study set the pace for … Read the whole story
by Laurie Sullivan
XpressBuy created an advertising platform and business model that allows AT&T, Verizon,T-Mobile, and Sprint to earn billions in supplemental revenue. The platform enables retailers … Read the whole story
by Wayne Friedman
AMC's "The Walking Dead" -- already getting top honors as the best-rated 18-49 viewer show on TV -- also has the top spot when … Read the whole story
by Larissa Faw
Industry veteran Eric Korsh, former SVP of brand social & content at DigitasLBi, has been tapped to lead the new Mashable Studios unit, which … Read the whole story
by Erik Sass
A number of publishers and broadcasters have formed in-house creative shops and now outdoor advertisers are getting in on the act, too. Outfront Media, … Read the whole story
by Wendy Davis
Facebook will attempt to resolve a dispute with consumers who are suing the company for allegedly violating wiretap laws by scanning the "private" message … Read the whole story
by Laurie Sullivan
SMB retailers only spend about $700 annually on paid search, which suggests that search engines are failing to attract small local businesses with a … Read the whole story
by Laurie Sullivan
A common deep-linking technique used to search in mobile apps now lets Foursquare users book an Uber from its app with a button. The … Read the whole story
by Aaron Baar
Helen Thomas, CEO of Touchjet, tells "Marketing Daily": "Moms are constantly looking for ways to balance the amount of solitary technology their kids use … Read the whole story
by Tyler Loechner
InMobi, a mobile programmatic ad exchange, and Rubicon Project, the ad tech provider that powers the exchange, continue to expand their partnership. The two … Read the whole story