Per board approval, Gannett is finalizing the creation of two publicly traded companies: a broadcasting and digital company named TEGNA, which includes 46 TV … Read the whole story
- COMMENTARY
After examining the fall schedules and watching most of the pilots, here are a few takeaways - keeping in mind that hits are almost … Read the whole story
The Interactive Advertising Bureau today said its Tech Lab will take over management of the "Open Video Viewability" initiative, or OpenVV, a project focused … Read the whole story
- COMMENTARY
David Letterman's departure from late night television eliminates one of the last four decade's two sustaining pillars of Baby Boomer humor, leaving only "Saturday … Read the whole story
Amazon is extending its business beyond e-commerce and cloud computing to include the oldest medium, print. The new offering allows marketers to put ads … Read the whole story
Turner Broadcasting is adding a dedicated branded content division to its stable -- one for its news networks, CNN and HLN, called Courageous. The … Read the whole story
Havas Media has unveiled what it is calling its "Meta Quality Barometer" (MQB). Designed to improve quality control for media inventory and campaigns, the … Read the whole story
Mobile video increasingly isn't just about short-form videos. A new IAB global survey finds that nearly 40% of people questioned say they watch videos … Read the whole story
The new venture, called Colloquial, will create publishing environments for brands, specializing in content designed to build loyalty and audience over time -- short … Read the whole story
Apple has announced an application programming interface (API) to deep link content within apps, making it searchable, through a proactive assistant as part of … Read the whole story
It's been nearly one year since Rocket Fuel acquired fellow ad tech firm [x+1], but some of the integrations are still taking form. Rocket … Read the whole story
McKnight has joined Dallas-based Commerce House in the new role of Principal Business Development and will focus on sales and marketing to expand the … Read the whole story
Auntie Anne's is running a social campaign featuring an interactive game show series to support a new product, Cheddar Stuffed Pretzel Nuggets. The series, … Read the whole story
The m-commerce market in China has seen a tremendous growth throughout the first quarter of this year, according to the figures that have been released in … Read the whole story
