by Fern Siegel
Per board approval, Gannett is finalizing the creation of two publicly traded companies: a broadcasting and digital company named TEGNA, which includes 46 TV … Read the whole story
COMMENTARY
by Steve Sternberg, Featured Columnist
After examining the fall schedules and watching most of the pilots, here are a few takeaways - keeping in mind that hits are almost … Read the whole story
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by P.J. Bednarski
The Interactive Advertising Bureau today said its Tech Lab will take over management of the "Open Video Viewability" initiative, or OpenVV, a project focused … Read the whole story
COMMENTARY
by Gary Holmes, Op-Ed Contributor
David Letterman's departure from late night television eliminates one of the last four decade's two sustaining pillars of Baby Boomer humor, leaving only "Saturday … Read the whole story
by Erik Sass
Amazon is extending its business beyond e-commerce and cloud computing to include the oldest medium, print. The new offering allows marketers to put ads … Read the whole story
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by Wayne Friedman
Turner Broadcasting is adding a dedicated branded content division to its stable -- one for its news networks, CNN and HLN, called Courageous. The … Read the whole story
by Steve McClellan
Havas Media has unveiled what it is calling its "Meta Quality Barometer" (MQB). Designed to improve quality control for media inventory and campaigns, the … Read the whole story
by Wayne Friedman
Mobile video increasingly isn't just about short-form videos. A new IAB global survey finds that nearly 40% of people questioned say they watch videos … Read the whole story
by Steve McClellan
The new venture, called Colloquial, will create publishing environments for brands, specializing in content designed to build loyalty and audience over time -- short … Read the whole story
by Laurie Sullivan
Apple has announced an application programming interface (API) to deep link content within apps, making it searchable, through a proactive assistant as part of … Read the whole story
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by Tyler Loechner
It's been nearly one year since Rocket Fuel acquired fellow ad tech firm [x+1], but some of the integrations are still taking form. Rocket … Read the whole story
by Larissa Faw
McKnight has joined Dallas-based Commerce House in the new role of Principal Business Development and will focus on sales and marketing to expand the … Read the whole story
by Karlene Lukovitz
Auntie Anne's is running a social campaign featuring an interactive game show series to support a new product, Cheddar Stuffed Pretzel Nuggets. The series, … Read the whole story
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by Chuck Martin
The m-commerce market in China has seen a tremendous growth throughout the first quarter of this year, according to the figures that have been released in … Read the whole story